Intershop Customer MS Schippers Schippers visual: Digitalizing livestock farming

International success with digital sales channels in 40 countries

MS Schippers is increasingly focusing on online sales and relies on the Intershop solution.

Schippers Europe B.V.-logo
Schippers Europe B.V.-image

Founded half a century ago, MS Schippers launched its online presence in 2011 and has expanded it rapidly across multiple countries ever since. In search of a B2B platform that would meet its demanding requirements in terms of scalability and performance, MS Schippers soon arrived at the perfect commerce solution: Intershop.

MS Schippers is perhaps best known for inventing the plastic ear tags that are now a legal requirement on cattle and pigs in many countries. With its 350-strong workforce, this Dutch-based company produces around 300 million such ear tags every year plus a wide range of other products—all under the tagline “passion for farming.”

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Schippers Europe B.V. ManufacturingWholesale




million tags produced per year


localized webshops

The challenge
  • Implement an ambitious digitalization strategy with better quality of service through an online offering
  • Simplify the management of localized B2B stores for ten different countries, each with its own pricing, tax rates, and shipping costs
  • Launch additional shops quickly and easily to support the internationalization strategy
The result
  • High-performance and internationally scalable multi-channel solution on Intershop basis offering a seamless shopping experience across all channels
  • Increased process efficiency through the use of e-commerce systems for customer support and order entry
  • Service portal: customers can view their entire billing history, place repeat orders, create lists of favorite items, and arrange returns
  • Intelligent app enabling farmers to monitor livestock growth and identify nutritional requirements of cattle, sheep and pigs
"We wanted to sell online because the customers are increasingly getting used to doing everything online. In their private life, they are accustomed to services as offered by Amazon and Zalando, and therefore begin to wonder why in the B2B environment they should still do everything in an old-fashioned way."
Jules van der Werf E-Commerce & Marketing Manager at MS Schippers
Want to know more about topics mentioned? B2B ManufacturingWholesale

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Gerrit Enthoven
Our specialist Gerrit Enthoven Executive VP Customer Acquisition Phone