Intershop Customer Schmiederer-Schendl Schmiderer & Schendl visual: Digital brand management

Digital brand management

Intershop successfully implements a white-label online store for Schmiederer & Schendl.


Schmiderer & Schendl pay special attention to innovation, quality, and experience. With the aim of strengthening online sales in Austria, the company implemented a whitelabel shop based on the Intershop Commerce Platform. Therefore, the functionality and the already existing e-commerce processes of the sales partner Dusyma were to be reused and adapted to the special requirements of the Austrian market as well as to own business needs.

Schmiderer & Schendl Gesellschaft mbH & Co. KG is an Austrian company with headquarters in Mehrnbach. Its products are diverse and targeted at the care and development of children and seniors in everyday life. They include toys, therapeutic materials and functional furniture and furnishings. The majority of the products are not only creative activity materials, but also cognitive, motor and didactic materials to promote the sustainable development of their users in a playful way.

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Schmiderer & Schendl Gesellschaft mbH & Co. KG Retail

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Schmiderer & Schendl has been operating at the market for over 40 years.

The challenge
  • Strengthen digital sales in Austria with an online shop in which the complete product range can be offered
  • Reuse the functionality and the already existing e-commerce processes of Dusyma and adapt them to the particularities of the Austrian market as well as to special own requirements
  • Highlight the company’s typical division of products into different theme worlds in the online shop
The result
  • Multi-client solution Intershop Commerce Platform
  • Implementation and fast market launch of a white label shop based the online shop of Dusyma Kindergartenbedarf GmbH
  • Extension of the standard solution with specific functionalities, for example in the area of payment methods, in order to take account of the special features of the Austrian market
  • Technical solution approach enables Schmiderer & Schendl to benefit from functional extensions of the Dusyma system in the future
Want to know more about topics mentioned? B2B Retail

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Peter Dietrich
Our specialist Peter Dietrich Vice President Sales DACH Phone