Replatforming e-commerce to increase customer satisfaction
Heutink migrates to a new commerce platform to offer a personalized customer portal.
What if your commerce solution works fine, but you envision the challenge to stay relevant and differentiate in the future, and you decide to migrate to a new B2B commerce platform? Tjibbe van Doorn, E-Commerce Manager at Heutink, shares his experience with replatforming Heutink’s commerce platform while experiencing the pressure of a peak season.
Heutink has brought craftsmanship and quality to educational supplies for over a century. Reinier Willem Heutink founded the Netherlands-based family business in 1911. Today, third-generation Jessica Heutink and partner Henk Fokke lead the Heutink Group as an international distribution and manufacturing business with a forward-thinking global vision.
https://www.heutink.nl0
products online
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online transactions per year
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order lines per hour in peak season
- Customers with specific needs
- Peak season in the summer months
- Diverse customers and products/services
- Improved customer experience
- Migration to Intershop Commerce Platform
- Personalized portal based on the type of customer
- Integration with CMS and marketing tools
- Private cloud
“Intershop helped to solve the performance issue in time.”
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