Intershop Customer Heutink Intershop Customer Heutink

Replatforming e-commerce to increase customer satisfaction

Heutink migrates to a new commerce platform to offer a personalized customer portal.

Heutink Primair Onderwijs B.V.-logo
Heutink Primair Onderwijs B.V.-image

What if your commerce solution works fine, but you envision the challenge to stay relevant and differentiate in the future, and you decide to migrate to a new B2B commerce platform? Tjibbe van Doorn, E-Commerce Manager at Heutink, shares his experience with replatforming Heutink’s commerce platform while experiencing the pressure of a peak season.

Heutink has brought craftsmanship and quality to educational supplies for over a century. Reinier Willem Heutink founded the Netherlands-based family business in 1911. Today, third-generation Jessica Heutink and partner Henk Fokke lead the Heutink Group as an international distribution and manufacturing business with a forward-thinking global vision.
Heutink Primair Onderwijs B.V. Wholesale


products online


online transactions per year


order lines per hour in peak season

The challenge
  • Customers with specific needs
  • Peak season in the summer months
  • Diverse customers and products/services
  • Improved customer experience
The result
  • Migration to Intershop Commerce Platform
  • Personalized portal based on the type of customer
  • Integration with CMS and marketing tools
  • Private cloud
“Intershop helped to solve the performance issue in time.”
Tjibbe van Doorn E-Commerce Manager at Heutink
Want to know more about topics mentioned? B2B Wholesale

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Gerrit Enthoven
Our specialist Gerrit Enthoven Executive VP Customer Acquisition Phone