4. Processing of personal data (direct collection)
You may revoke all consents to the use of your personal data that you have given us, in whole or for individual processing operations, free of charge. The legality of the processing carried out on the basis of the consent until the revocation is not affected by the revocation. A revocation of your consent has the consequence that you will no longer receive a newsletter from us. You have the right, in accordance with Art. 21 GDPR, to object to the processing of your personal data that is carried out on the basis of a legitimate interest of us or a third party, insofar as there are grounds for doing so that arise from your particular situation or the objection is directed against general direct advertising or direct advertising tailored to you. In the latter case, you have a general right of objection, which will be implemented by us without specifying a particular situation. If you wish to exercise your right of revocation or objection, please send us an e-mail to info@intershop.com or contact the responsible person by other means (see section 1).
The general duration of the storage of your data depends on the purposes pursued with the storage. In principle, we delete your personal data when we no longer need it to achieve the purpose for which it was stored, unless legal retention periods prevent deletion. You can find more information on the storage period in the respective sections of this data protection notice.
4.1 When visiting our website
Apart from the data collected by cookies and web analytics services, you can visit our website without providing us with any personal data. Information on the cookies /and web analytics services we use can be found from section 5.
4.2 In case of an e-mail inquiry
If you have any questions about our products and services, we offer you the opportunity to contact our customer service (by phone or e-mail) based on your consent pursuant to Art. 6 (1) lit. GDPR or § 25 (1) TDDDG. If you provide us with your personal data, this is done voluntarily. The purpose of collecting your personal data (title, first and last name, business e-mail address, name of your company) is to identify you and to be able to answer your inquiry. Our legitimate interest is our commercial interest in being able to contact potential new customers. The personal data transferred to us for e-mail inquiries is automatically deleted within 24 months, unless we are obliged to store it longer due to retention periods.
4.3 When requesting our free whitepapers
Based on your consent pursuant to Art. 6 (1) lit. GDPR or § 25 (1) TDDDG, we offer you the opportunity to receive various whitepapers on digitization and our products and services by e-mail. To receive the whitepaper, you must provide us with your title, first and last name, e-mail address and company. You can voluntarily provide us with your phone number if you would like us to contact you. The purpose of collecting your personal data is to identify you and to be able to provide you with our whitepaper. Our legitimate interest is our commercial interest in being able to contact potential new customers. The personal data transmitted to us when filling out the contact form or by telephone will be automatically deleted within 24 months, unless we are obliged to store it longer due to retention periods.
4.4 When making an appointment for an online demo or an on-site presentation.
If you have questions about our products and services, we offer you the opportunity to contact us (by phone or contact form) to make an appointment for an online demo or an on-site presentation based on your consent pursuant to Art. 6 (1) lit. GDPR or § 25 (1) TDDDG. When you provide us with your personal data, you do so voluntarily. The purpose of collecting your personal data (name, e-mail address, company) is to identify you and to be able to make an appointment with you for an online demo or an on-site presentation. Our legitimate interest is our commercial interest in being able to contact potential new customers. The personal data transmitted to us when filling out the contact form and by telephone are automatically deleted within 24 months, unless we are obliged to store them longer due to retention periods.
4.5 When registering for events
In order to lay the foundation for your digital business, we offer you from time to time, based on your consent pursuant to Art. 6 (1) lit. GDPR or § 25 (1) TDDDG, the opportunity to register via our website for various events that deal with the digitization of business models. When you provide us with your personal data, you do so voluntarily. The purpose of collecting your personal data (first and last name, business e-mail address, position in your company) is to identify you and to be able to carry out your registration for the event. Our legitimate interest is our commercial interest in being able to contact potential new customers. The personal data transmitted to us when filling out the contact form and by telephone will be automatically deleted within 24 months, unless we are obliged to store it longer due to retention periods.
4.6 When subscribing to our newsletter
If you have consented to the sending of the newsletter in accordance with Art. 6 Para. 1 lit. a GDPR or § 25 Para.1 TDDDG, we will use your e-mail address to send you our newsletter and information on marketing offers, events and industry news on a regular basis. If you order our newsletter, we ask you to agree to further newsletter tracking as part of the ordering process. If you give us the corresponding consent, we will include individual tracking pixels in our newsletters that allow us to recognize when the newsletter sent to you was accessed or opened and individualize the links present in the newsletter to be able to evaluate when you clicked on which link. To register and receive the newsletter, it is sufficient to provide a valid e-mail address. As part of the newsletter registration, we store additional data beyond the data already mentioned, insofar as this is necessary so that we can prove that you have ordered our newsletter. This may include the storage of the full IP address at the time of the order or the confirmation of the newsletter, as well as a copy of the confirmation e-mail sent by us. The corresponding data processing is based on your consent according to Art. 6 para. 1 lit. GDPR or § 25 para. 1 TDDDG. At the end of the newsletter there is an unsubscribe link which you can use to unsubscribe from our mailing list at any time. In addition, you can also unsubscribe by e-mail at info@intershop.com. Insofar as you subscribe to our newsletter, we use the service provider HubSpot Inc, 25 First Street, 2nd Floor, Cambridge, MA 02141 ("HubSpot"), with server location in Europe. We transmit the data you enter to this provider. If you do not consent to the transmission of this data, you should not subscribe to any newsletter. Incidentally, you can unsubscribe from our newsletters at any time using the e-mail address provided when subscribing to the newsletter. Insofar as you have not subscribed to any newsletters or email services, no data will be transmitted either. We have specifically obligated HubSpot by contract to process your data in accordance with European data protection standards, strictly bound by instructions and not for our own purposes, and to comply with the required security standards. Data processing by HubSpot may take place outside the EU or the EEA (in particular in the USA). For this data transfer, an adequate level of data protection is ensured based on the adequacy decision (EU-U.S. Data Privacy Framework). More detailed information on data processing by HubSpot can be found at: https://legal.hubspot.com/privacy-policy. The personal data collected by us for sending the newsletter will be stored until you unsubscribe and then automatically deleted within 24 months, unless we are obliged to store it longer due to retention periods.
4.7 When registering for our investor newsletter
If you have consented to receiving the newsletter pursuant to Art. 6 (1) a GDPR or § 25 (1) TDDDG, we will use your e-mail address to send you our IR newsletter and IR-related information such as financial reports and press releases on a regular basis. If you order our newsletter, we will ask you to agree to further newsletter tracking as part of the ordering process. If you give us the corresponding consent, we will integrate individual tracking pixels into our newsletters, with which we can recognize when the newsletter sent to you was accessed or opened and individualize the links present in the newsletter in order to be able to evaluate when you clicked on which link. To register and receive the newsletter, it is sufficient to provide a valid e-mail address. Within the scope of the newsletter registration, we store additional data beyond the data already mentioned, insofar as this is necessary so that we can prove that you have ordered our newsletter. This may include the storage of the full IP address at the time of the order or the confirmation of the newsletter, as well as a copy of the confirmation e-mail sent by us. The corresponding data processing is based on your consent according to Art. 6 para. 1 lit. a GDPR or § 25 para. 1 TDDDG. At the end of the newsletter there is an unsubscribe link which you can use to unsubscribe from our mailing list at any time. In addition, you can also unsubscribe by e-mail at info@intershop.com. Insofar as you subscribe to our newsletter, we use the service provider HubSpot Inc, 25 First Street, 2nd Floor, Cambridge, MA 02141 ("HubSpot"), with server location in Europe. We transmit the data you enter to this provider. If you do not consent to the transmission of this data, you should not subscribe to any newsletter. Incidentally, you can unsubscribe from our newsletters at any time using the e-mail address provided when subscribing to the newsletter. Insofar as you have not subscribed to any newsletters or email services, no data will be transmitted either. We have specifically obligated HubSpot by contract to process your data in accordance with European data protection standards, strictly bound by instructions and not for our own purposes, and to comply with the required security standards. Data processing by HubSpot may take place outside the EU or the EEA (in particular in the USA). For this data transfer, an adequate level of data protection is ensured based on the adequacy decision (EU-U.S. Data Privacy Framework). More detailed information on data processing by HubSpot can be found at: https://legal.hubspot.com/privacy-policy. The personal data collected by us for sending the newsletter will be stored until you unsubscribe and then automatically deleted within 24 months, unless we are obliged to store it longer due to retention periods.
4.8 In case of an application
You can apply on our website. Insofar as you apply to us, we use applicant management software from the service provider Personio SE & Co. KG, Seidlstraße 3, 80335 Munich ("Personio"). We have specifically obligated Personio by contract to process your data in accordance with European data protection standards, strictly bound by instructions and not for our own purposes, and to comply with the required security standards. The transfer of personal data to a third country or to an international organization without an adequacy decision will only take place in the presence of appropriate safeguards pursuant to Art. 46 GDPR or if one of the conditions of Art. 49 GDPR is met.
The legal basis for the processing of this data is Art. 6 para. 1 lit. b GDPR and Art. 88 GDPR in conjunction with § Section 26 para. 1 sentence 1 BDSG-new, as the data is required for the decision on the establishment of an employment relationship. We will treat your data as strictly confidential in accordance with the statutory provisions. Your personal data will be accessible to employees in the HR department and will be made available to managers and employee representatives on a case-by-case basis. The provision of all data requested in mandatory fields is required for the application. If you do not provide us with this data, you will not be able to apply for a job with us. If you do not request deletion of your data, your data will be stored for a maximum of 6 months after completion of the application process. If we want to keep your application longer because your profile might match a position that will only be advertised in the future, we will ask for your consent in writing. If you are hired in response to your application, the storage period with regard to your application data is generally based on the purposes of the employment contract in compliance with the applicable commercial, tax and social security retention requirements for personnel data. You can find more detailed information on data processing by Personio at: https://www.personio.de/datenschutz/.
4.9 When registering on our partner portal
You can register as a partner at https://info.intershop.com/partner-portal and take advantage of various partner offers. Our partner portal is operated via the Partner Management Platform from Kiflo (The KIFLO company, a company registered in Paris under number 847 670 262, whose registered office is at 39 Rue de Reuilly, 75012 Paris). To create a customer account, we need your first and last name, employer details, and business email address. This information is collected and processed in accordance with Article 6(1)(b) of the GDPR as part of your registration and use of the partner portal. We only store the necessary data (first name, last name, email address) to create your user account. If you do not arrange for your data to be deleted, your data will remain stored for a maximum of 10 years.
4.10 Data processing for direct advertising
The data processing is based on your consent pursuant to Art. 6 para. 1 p. 1 lit. a GDPR or § 25 para. 1 TDDDG, if you have given your consent for direct marketing.
In doing so, we store your e-mail address for sending product information by e-mail or your telephone number in order to use it for contacting you. In addition, we use various data to provide information as individually as possible: Receipt and reading confirmations of e-mails, date and time of your visit to our website, products you have viewed. You can withdraw your consent at any time by sending us a message to this effect to info@intershop.com. All personal data that we process for the purpose of direct marketing will be stored until the withdrawal of consent and in accordance with the law.
4.11 When registering for our online trainings
We offer you the opportunity to register through our website for various online trainings that deal with the use, administration and/or customization of our software. You can register for trainings as an organizer or participant at https://intershopacademy.talentlms.com/catalog/index. Your personal data that you provide to us as part of your registration will be used by us on the basis of Art. 6 (1) lit. b GDPR to process your registration, to send you a weekly notification email, and for the use of trainings or certification exams. If you do not provide us with the data required for registration, you will not be able to use our trainings or certification exams. When you provide us with your personal information, you do so voluntarily. The purpose of collecting your personal information (first and last name, phone number, business email address, payment information: Company name, contact person, company address, email address, phone number, fax) is to identify you and to be able to make an appointment with you for online training or regular training, respectively, and to be able to process your registration for the event. For this purpose, we use the eLearning service TalentLMS from the service provider Epignosis LCC, 315 Montgomery Street, 9th Floor, San Francisco, CA 94104, USA and Epignosis UK LtD, 1 Buckwell Road, Kingsbridge, South Hams, United Kingdom, TQ7 1NQ ("TalentLMS"). We transmit the data you enter to this provider. If you do not consent to the transfer of this data, you should not register for our online training courses. We have specifically obligated Epignosis by contract to process your data in accordance with European data protection standards, strictly bound by instructions and not for our own purposes, and to comply with the required security standards. The transfer of personal data to a third country or to an international organization without an adequacy decision will only take place in the presence of appropriate safeguards according to Art. 46 GDPR or if one of the conditions of Art. 49 GDPR is met. You can find more information on data processing by Epignosis at:
https://www.talentlms.com/privacy. All relevant personal data that you provide to us for the purpose of participating in the online training and, if applicable, associated documents (e.g. commercial letters, invoices) will be stored for a maximum of six to ten years after completion of the training in accordance with legal requirements and regulations.
4.12 Login to the Intershop Service Portal (Service Now)
As a customer or partner, you can register at https://service.intershop.com to submit service requests, report problems or make suggestions for improvements. Detailed information on data protection can be found at https://www.intershop.com/en/privacy-policy/service-portal.
4.13 When registering for a webinar
For the purpose of planning, organizing and conducting digital event formats (webinars), we process your personal data, in particular your name and e-mail address, and possibly also information about your company or your function. The processing is carried out for the organizational preparation, implementation and follow-up of the event and to answer any questions. The legal basis is our legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f) GDPR in the proper handling of digital events.
To conduct webinars, we use the software solution “WebinarGeek” from the Dutch provider WebinarGeek B.V. Depending on the type and scope of use of WebinarGeek, various types of personal data may be processed. This includes, in particular, information about your person (e.g. first and last name, e-mail address, company, telephone number, position), registration and participation information (e.g. time of registration, participation time), interaction data during the webinar (e.g. chat contributions, answers to surveys or questions) as well as technical data about your device and your connection (e.g. IP address, browser type, operating system, device information, connection duration).
If you take part in a webinar as a participant, access is via a registration or participation link sent by email. Participation is usually browser-based and does not require any additional software to be installed.
The use of chat, question and survey functions as well as camera and microphone is voluntary. If you use these functions, the corresponding entries and audio/video data will be processed and may be stored temporarily. By default, the camera and microphone are deactivated during participation. Please note that all content provided during the webinar (e.g. chat messages, shared files) will be processed at least temporarily.
This data is stored by WebinarGeek for a specific purpose and deleted once the purpose no longer applies.
In order to optimize our participant management and communication, the personal data collected during webinar registration and participation is automatically synchronized with our CRM system HubSpot, provided by HubSpot Inc. This concerns in particular the following data: Name, business e-mail address, telephone number and, if applicable, position.
This data is stored in our HubSpot account and used for further support and, if necessary, for sending topic-related information. The processing is based on our legitimate interest in efficient customer communication in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR.
Further information on data processing by WebinarGeek can be found at: https://www.webinargeek.com/privacy.
Further information on data processing by HubSpot can be found at https://legal.hubspot.com/privacy-policy.
4.14 Data processing when participating in online meetings
For the purpose of planning, organizing and implementing digital event formats, your personal data such as name and e-mail address will be processed for the organization before the event and, if necessary, for the transmission of further information or answering questions about the event. The legal basis for this is the legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f) GDPR in the proper planning and implementation of the digital event.
To conduct telephone conferences, online meetings and video conferences
(hereinafter: “online meetings”), we use the “Teams” tool from the US provider Microsoft Corporation. Depending on the type and scope of use of “Teams”, various types of data are collected or processed. This includes, in particular, personal data (e.g. first and last name, email address, profile picture), meeting metadata (e.g. date, time and duration of communication, name of the meeting, participant IP address), text, audio and video data (e.g. chat histories, video and audio playbacks) and connection data (e.g. phone numbers, country names, start and end times, IP addresses).
If you are attending an online meeting as a guest, you will receive an access link by email from the host. When registering for the online meeting, you must then enter your name and, if applicable, your e-mail address. As a participant, you can take part in meetings directly via the browser without installing the Teams app. The same applies if the online meeting is required to carry out pre-contractual measures that are carried out at your request.
In addition, the tool collects user data that is necessary for the provision, technical and operational support and improvement of the services provided. This includes, in particular, technical data about your devices, your network and your internet connection, such as IP address, MAC address, other device IDs, device type, operating system type and version, client version, camera type, microphone and loudspeaker or type of connection. The legal basis for this is the legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f) GDPR in the proper planning and execution of the digital event.
The provision of the aforementioned data is required for registration and participation in the event. Participation is not possible without providing this information.
You can provide further personal details, but you do not have to. You are also free to use the chat, question or survey functions during the online meeting. You can also switch your camera and microphone on and off or mute them yourself.
If you use the chat, question or survey function, the text entries you make will be processed in order to display them in the “online meeting” and, if necessary, to log them. If you switch on your camera or microphone, the data from your end device's microphone and any video camera on the end device will be processed for the duration of the meeting. At the start of online meetings, your camera image and microphone are always switched off by default. Please note that all information that you or others upload, provide or create during an online meeting will be processed at least for the duration of the meeting. This includes, in particular, chat/instant messages, files, whiteboards and other information shared while using the service.
Further information on the processing of your data when using “Teams” can be found at: https://privacy.microsoft.com/en-US/privacystatement and https://www.microsoft.com/en/microsoft-teams/group-chat-software/.
If you access the “Teams” website, Microsoft Corporation as the provider of “Teams” is responsible for data processing. However, accessing the website is only necessary for the use of “Teams” in order to download the software for the use of “Teams”. If you do not want to or cannot use the “Teams” software (app), you can also use “Teams” via your browser. The service will then also be provided via the Microsoft Corporation website.
Storage period/criteria for determining the storage period
In principle, we only process your data for as long as it is required for the purposes for which it was collected. Your data will then be deleted unless it is required for the establishment, exercise or defense of legal claims. In the case of statutory retention obligations, deletion will only be considered after the respective retention obligation has expired.
Your data will generally be deleted after the end of the event. Tax-relevant data is generally stored for 10 years due to statutory retention periods.
In addition, the following storage and deletion periods apply to the data processed in Teams:
- All user account data is always deleted after the service is no longer provided.
- If you have a user account, you can completely delete your user profile, including the data stored there about you, at any time.
- Admin users in the account of the controller can completely delete usage profiles of any user, including the data stored there, at any time.
- Media that is sent between participants in a “meeting room” is not saved.
- Audio and video content is processed in the stream and not saved.
- Chat messages are not saved permanently.
- Stored technical logs/technical diagnostic information are deleted or anonymized after a maximum of 90 days.
Recipients of your data
As a matter of principle, we do not transfer your data to third parties. Data will only be passed on if it is specifically intended to be passed on, if you have expressly consented to the transfer in advance or if we are obliged or entitled to do so by law. For example, data may be passed on to other companies in the group for the purpose of event management or as part of IT services.
When processing your data, Microsoft Ireland Operations Ltd and Microsoft Corporation support us as service providers and (sub)processors within the meaning of Art. 28 GDPR strictly in accordance with instructions. It cannot be ruled out that your data will also be processed in third countries outside the EU or the EEA. With regard to these data transfers, an adequate level of data protection is guaranteed by the conclusion of the EU standard contractual clauses and supplementary measures based on them, unless an adequacy decision within the meaning of Art. 45 para. 3 GDPR exists for the third country concerned.
4.15 Use of an AI-supported chatbot for customer communication
We use an AI-supported chatbot on our website to answer customer inquiries directly and efficiently. The chatbot can be used without providing personal contact details. If you would like further advice, you have the option of giving your consent for your inquiry to be forwarded to our customer advisors. In this case, the contact details you voluntarily provide will be used exclusively for the purpose of contacting you by Intershop. The data is processed on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR, which you can revoke at any time with effect for the future.
Insofar as you give your consent to be contacted by us, we use the service provider HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141 (“HubSpot”), with server location in Europe. We transmit the data you enter to this provider. If you do not consent to the transmission of this data to HubSpot, please contact us by another means.
You can revoke your consent at any time with effect for the future. Insofar as you have not provided such consent, no data will be transmitted. We have specifically obligated HubSpot by contract to process your data in accordance with European data protection standards, strictly bound by instructions and not for its own purposes, and to comply with all required security standards. Data processing by HubSpot may take place outside the EU or the EEA (in particular in the USA). For this data transfer, an adequate level of data protection is ensured based on the adequacy decision (EU-U.S. Data Privacy Framework). More detailed information on data processing by HubSpot can be found at: https://legal.hubspot.com/privacy-policy. The personal data collected by us for the purpose of contacting you is stored until you revoke your consent and then automatically deleted within 24 months, unless we are obliged to store it for a longer period due to statutory retention obligations.
When using our chatbot, additional information is processed for technical reasons in order to ensure optimal functionality of the service and to adapt it to your device. This data includes information about the browser used and its version, the use of a mobile device, the operating system and the type of network query. The purpose of processing this information is to improve the user experience by automatically adapting content and functions to the specific technical requirements of your device and browser. The legal basis for this is Art. 6 para. 1 lit. f GDPR and § 25 TDDDG, whereby our legitimate interest lies in ensuring a smooth and user-friendly use of the chatbot. We analyze the use of the chatbot to gain insights into typical user requests and the quality of the responses. These analyses are anonymous, provided that the user input does not contain any personal data. The contact details that you send us for the purpose of contacting us are not included in these analyses.