Stop the guessing game and create data-driven personalized user experiences with AI-powered algorithms. Personalization presents an excellent opportunity to improve ease of purchase, conversion, and customer satisfaction, especially for manufacturers and wholesalers.
Search results and recommendations based on the given context
Personalized search results turn the search bar into the fastest and most convenient way for customers to find the products they need. So, wow your customers with the perfect recommendation at every touchpoint, taking into account all sources of data you have. Not just product information, but also order history, device used, installed base, time of day, demographics, and even real-time data such as location, weather, and much more!
Go beyond search results based on similarity in words! Take into account what’s in the basket already, previous purchases, demographics and more!
You know your customers best. Put items and brands that match their previous orders first in a search result list or focus on spare parts when they enter the store on mobile!
No black box! Drag and drop your search parameters to build algorithms that map all your data. Combine them with the power of artificial intelligence for unlimited scaling and growth.
Ensure that you present alternatives on product detail pages that are more likely to convert. Otherwise they are useless or become a harmful distraction in the user journey.
Increase the average order value by recommending complementary products in the cart page or as pop-up in the check-out area. Machine learning technology will make sure they convert.
Algorithms that make use of your CRM, personal preferences, previously purchased items and items that overlap with known preferences of a customer segment will improve your e-commerce ROI.
If you want to unlock the full potential of
personalization in B2B e-commerce, you can’t ignore AI.
This whitepaper explains how to do it right!
Artificial intelligence, your way: search and recommendations
Intershop’s search and recommendations engine helps customers to make e-commerce their most profitable sales channel.
The technology communicates seamlessly with every IT tool and every source of data via an API-first approach. PIM, commerce, CRM, location, device, and even real-time data can be connected to create a 360° customer profile in a customer data platform (CDP).
It provides intelligent and versatile ways to transform data into interaction with customers across various channels. The technology originates from SPARQUE.AI – based on the Dutch national research institute for Mathematics and Computer Sciences (CWI) and leverages rule-based artificial intelligence to connect all available information and use it in the frontend.
The REST APIs are accessible to any front-end.
Use Build-your-own-algorithms to combine methods and data. Test your results right away!
Structured, unstructured, first party or open data, anything goes.
View personalized product recommendations within 200 ms, calculated over 100.000+ items, tens of millions of order lines and hundreds of thousands of customers. Our engine is powered by state-of-the-art column store database technology that is fast and reliable.
Operate on the cutting-edge of search and database technology: central is the knowledge graph. A single, rich data model that encompasses all your relevant data, gives it context and enables you to easily add external data.
Benefit from having the most up-to-date technology at your fingertips without bothering about hosting or administration.
You don't have to worry about performance or scalability, we take care of that.
Get full control over the user journey by combining building blocks that perform various operations on the knowledge graph: searching, filtering, ranking, transforming, matching, etc.
With the integrated test functionality you continuously assess the results of your evolving project, enabling you to iteratively design the perfect solution to your search problem.
The best thing is: You don’t need senior developers to use this low-code technology! Thanks to the visual drag and drop editor, tech-savvy business users are able to create and roll out the search index within a week.
The Intershop Commerce Platform is the ideal solution for headless commerce in B2B. Contact us today and benefit from countless advantages!