Personalize your online store content with AI to boost conversion by 20%
Stop the guessing game and create data-driven personalized user experiences with AI-powered algorithms. AI-driven personalization in e-commerce is a great way to improve the buying experience, conversion, and customer satisfaction, especially for manufacturers and wholesalers.
Product discovery is more than just a search result
Grow your revenue by 29% by displaying products, matching recommendations and additional content tailored to the exact need of the website visitor. Thanks to artificial intelligence and algorithms you can create, control and test without development effort! Explore the full potential of AI-powered personalization in e-commerce.
Display perfectly matching products, accessories, documentation or information at the right time and place, on every device.
Increase the number of ordered items as well as the margin of sold units by AI-powered recommendations and cross-sell opportunities.
Take full control about which items you display first and run surgical retargeting to instantly boost your sales. The setup only takes a week.
Find out what your visitors really like by combining unlimited sources of data in Build-your-own-algorithms that work with every platform and on every frontend.
Personalized search results and recommendations based on the given context
Personalized search results turn the search bar into the fastest and most convenient way for customers to find the products they need. So, wow your customers with the perfect recommendation at every touchpoint, taking into account all sources of data you have. Not just product information, but also order history, device used, installed base, time of day, demographics, and even real-time data such as location, weather, and much more!
Smarter search engine
Go beyond search results based on similarity in words! Take into account what’s in the basket already, previous purchases, demographics and more!
Personalized search results
You know your customers best. Put items and brands that match their previous orders first in a search result list or focus on spare parts when they enter the store on mobile!
Full control over the logic
No black box! Drag and drop your search parameters to build algorithms that map all your data. Combine them with the power of artificial intelligence for unlimited scaling and growth.
Others also bought…
Ensure that you present alternatives on product detail pages that are more likely to convert. Otherwise they are useless or become a harmful distraction in the user journey.
Often bought together…
Increase the average order value by recommending complementary products in the cart page or as pop-up in the check-out area. Machine learning technology will make sure they convert.
AI-supported algorithms
Algorithms that make use of your CRM, personal preferences, previously purchased items and items that overlap with known preferences of a customer segment will improve your e-commerce ROI.
Personalization in B2B e-commerce
If you want to unlock the full potential of
personalization in B2B e-commerce, you can’t ignore AI.
This whitepaper explains how to do it right!
Make sure your customers order everything they need with relevant search results and recommendations
Search engines often fall short of customers’ expectations. Especially in manufacturing, online stores might lack the user experience that is standard in B2C. No wonder 90% of revenue is still done via traditional sales channels like traveling salesmen, distributors and wholesalers.
Wholesalers need to compete with the power of Amazon and Alibaba, which raise their bars of user experience constantly, pushing innovation in every aspect of the user journey.
A good search functionality is the key element for an online store, for it helps visitors to find products. But configuring a search engine takes a lot of – continuous – effort. You could of course develop that logic from scratch yourself. But you can also use Intershop’s AI-powered search and recommendation engine – with an intuitive Build-your-own-algorithm feature that ensures you present the right product, matching accessories, further information and more to your website visitor.
"We don’t just respond to customers’ needs anymore – we anticipate them."
Artificial intelligence, your way: search and recommendations
Intershop’s search and recommendations engine helps customers to make e-commerce their most profitable sales channel.
The technology communicates seamlessly with every IT tool and every source of data via an API-first approach. PIM, commerce, CRM, location, device, and even real-time data can be connected to create a 360° customer profile in a customer data platform (CDP).
It provides intelligent and versatile ways to transform data into interaction with customers across various channels. The technology originates from SPARQUE.AI – based on the Dutch national research institute for Mathematics and Computer Sciences (CWI) and leverages rule-based artificial intelligence to connect all available information and use it in the frontend.
API-first
The REST APIs are accessible to any front-end.
Fast launch
Use Build-your-own-algorithms to combine methods and data. Test your results right away!
Flexible data model
Structured, unstructured, first party or open data, anything goes.
High performance
View personalized product recommendations within 200 ms, calculated over 100.000+ items, tens of millions of order lines and hundreds of thousands of customers.
Our engine is powered by state-of-the-art column store database technology that is fast and reliable.
Technology
Operate on the cutting-edge of search and database technology: central is the knowledge graph. A single, rich data model that encompasses all your relevant data, gives it context and enables you to easily add external data.
SaaS
Benefit from having the most up-to-date technology at your fingertips without bothering about hosting or administration.
You don't have to worry about performance or scalability, we take care of that.
Design your own search and recommendation knowledge graph
Get full control over the user journey by combining building blocks that perform various operations on the knowledge graph: searching, filtering, ranking, transforming, matching, etc.
With the integrated test functionality you continuously assess the results of your evolving project, enabling you to iteratively design the perfect solution to your search problem.
The best thing is: You don’t need senior developers to use this low-code technology! Thanks to the visual drag and drop editor, tech-savvy business users are able to create and roll out the search index within a week.
This is how you increase the conversion of your website by 20%!
Show your customers content that is tailored to their personal needs with every interaction! Harness the power of Machine Learning – find out how in our fact sheet “Search and Recommendations”.
Want to learn how Intershop Commerce Management can transform your business?
The Intershop Commerce Platform is the ideal solution for headless commerce in B2B. Contact us today and benefit from countless advantages!
