Progressive Web Apps are designed with mobile-first in mind. Your customers feel like they're using an app designed specifically for them-with all the familiarities they love about other apps: Catalogs, products, the personal account, and other features are available offline (and updated in the background when an Internet connection is available).
A Progressive Web App also enables much better reach: unlike native apps, the content on a PWA web page can be recognized by search engines and displayed in Search Results Lists. You also avoid the hurdle of your customers having to download an app from the App Store and constantly update it. A PWA is always up-to-date!
Developing a PWA is significantly more cost-effective than developing a native app, because you develop one solution for everything: laptop, mobile, tablet - and it's independent of the operating system! By the way, Intershop offers a PWA out-of-the-box as standard, which already includes all important functions. All you have to do is adapt the template to your corporate identity, add your products, and you're ready to go!