Digital duet
For many years, Music Store has run its highly successful online store on Intershop technology. After migrating to the latest version of the Intershop Commerce Platform, online customers now enjoy an even richer shopping experience that is optimized for mobile devices. For the shop admins, Intershop offers easy manageability and robust technology that copes effortlessly with peak user loads.
Music Store is the world’s fifth-largest retailer of musical instruments and accessories. Based in Cologne, Germany, it has a large brick-and-mortar store of 5,500m² where you can look at, test and buy all kinds of instruments, including guitars, drums, pianos or triangles. Their storage warehouse of 15,000m² covers over 14,000 storage locations.
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year of migration
The challenge
- Enable highly efficient, centralized management of Music Store’s growing and international online business
- Provide effective marketing and couponing resources to selectively target customers
- Create a modern and attractive showcase for products that is optimized for mobile devices
The result
- Customized promotions, coupons, and discount options generated by the promotion engine in Intershop Commerce Solution
- Languages, currencies, shipping methods, and tax rates are managed centrally and deployed as required.
- The storefront is automatically optimized for each user device (responsive web design)
"The Intershop omnichannel commerce solution has been fundamental to Music Store's international growth since 2006. Our international shops are responsible for a large portion of our total revenue. We therefore had extremely high expectations for the new shop. Many of our requirements would have called for extensive programming by other providers. We know that the Intershop solution's strength in internationalization can help us keep deployment costs to a minimum. We especially appreciate the store solution's high dependability—we are able to easily manage even the busiest times of year, such as the holiday period."
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