Music Store uses the internationalization strength of the Intershop solution to its advantage.
For many years, Music Store has run its highly successful online store on Intershop technology. After migrating to the latest version of the Intershop Commerce Platform, online customers now enjoy an even richer shopping experience that is optimized for mobile devices. For the shop admins, Intershop offers easy manageability and robust technology that copes effortlessly with peak user loads.
Music Store is the world’s fifth-largest retailer of musical instruments and accessories. Based in Cologne, Germany, it has a large brick-and-mortar store of 5,500m² where you can look at, test and buy all kinds of instruments, including guitars, drums, pianos or triangles. Their storage warehouse of 15,000m² covers over 14,000 storage locations.
year of migration
"The Intershop omnichannel commerce solution has been fundamental to Music Store's international growth since 2006. Our international shops are responsible for a large portion of our total revenue. We therefore had extremely high expectations for the new shop. Many of our requirements would have called for extensive programming by other providers. We know that the Intershop solution's strength in internationalization can help us keep deployment costs to a minimum. We especially appreciate the store solution's high dependability—we are able to easily manage even the busiest times of year, such as the holiday period."
Want more insights?
The Intershop newsletter keeps you up-to-date on the trends and best practices in digital commerce. Learn from the experience of our customers who regularly share their strategies for a successful digital transformation. We’ll be happy to inspire you!