A Unique Approach to Online Shopping

The Kruitbosch Portal for Bicycle Retailers

Kruitbosch has developed from a wholesaler for bicycles and accessories to a trading partner for the bicycle trade. The company offers the bicycle brands Cortina, which sells city bikes and e-bikes, and Alpina, a brand for children's bicycles. Kruitbosch puts the customer at the center of every activity. The passion for bicycles is what unites everyone in the company. Since the beginning of 2020, the Company runs on the latest version of our commerce solution and migrated their database to Azure SQL Server.


  • End customers are reached exclusively via offline and online specialist shops in the retailer network
  • Kruitbosch replaced its previous ordering system with an online communication system
  • Together with De Nieuwe Zaak, Kruitbosch developed an ultimate dashboard and the desired user experience


  • The Commerce Suite of Intershop with extensive B2B and B2C functionalities
  • A scalable platform that can be fully integrated into the ERP system
  • Illustration of the entire customer journey with the help of the new commerce solution

Other Benefits

  • Orders can be passed on by the new system
  • Shops can be informed and further offers for sale can be submitted
  • Individual product recommendations can be given to each supplier
With the new portal, we are absolutely future-proof and can concentrate again on increasing our market share.

Jolien Mars


Kruitbosch Zwolle B.V.

Business Model


Implementation Partners
De Nieuwe Zaak eCommerce B.V.

Synaptic Commerce Partner
Microsoft Dynamics AX


Contact us now

Roelof Swiers
Roelof Swiers
Country Manager Benelux