Intershop Customer Miele Miele: Ovens from the Cloud

Multichannel e-commerce for high-end home appliances

Miele uses Intershop Commerce Platform for 27 B2C and professional online shops


Home appliance manufacturer Miele, which revolutionized cooking with its Dialog oven, is also a pioneer in multichannel e-commerce: Together with Intershop, the long-established company is running 27 online shops in the highly secure Microsoft Azure Cloud to serve major growth markets.

Headquartered in Gütersloh, Germany, Miele is a world leader in the production of premium domestic and commercial appliances. The company is represented in nearly 100 countries through its own sales subsidiaries and via importers. Miele has been using Intershop's cloud-based commerce platform since 2012. The online shops are managed in cooperation between Miele and the Intershop Professional Services team.

Visit shop
Miele & Cie KG Manufacturing


Online shops, including 17 Miele Professional and 10 B2C shops


Represented in over 100 countries by its own sales subsidiaries and importers.

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Years of experience in the manufacture of high-end appliances

The challenge
  • Easy to use: An agile, enterprise-level e-commerce solution for Miele's growth markets
  • Scalability: enable easy expansion of online functionality without costly software rebuilds
  • Multichannel capability: implementation of an online shop with numerous sales channels covering both B2C and B2B
The result
  • Professional Services: Intershop manages Miele’s online business as an external e-commerce department in cooperation with Miele
  • Cloud-based: Operation of the 27 online shops in the highly secure Microsoft Azure Cloud
  • Individual: Sales subsidiaries can manage their presence, products and settings themselves, even though all online shops are based on the same platform
"The Intershop Commerce Platform is particularly characterized by its multichannel capability, which enables fast and uncomplicated onboarding of additional channels. The promotion engine also offers many options for mapping complex promotions. Thanks to a setup that has been established for years, the systems run very stable with little or no unplanned downtimes."
Solution Architect eCommerce bei Miele & Cie Kg.
Want to know more about topics mentioned? B2C Manufacturing

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Peter Dietrich
Our specialist Peter Dietrich Vice President Sales DACH Phone