Having revolutionized cooking with the Dialog oven, Miele is also an e-commerce pioneer. Together with Intershop, the home appliance manufacturer is now running 18 online stores in the high-security Microsoft Azure cloud in Germany to serve major growth markets. This strategy includes dedicated stores for Australia and New Zealand.
Miele began using the SaaS version of Intershop Commerce Management in 2010. Since migrating to the Azure cloud, the stores have always run on the latest Intershop technology. All Miele shops are managed by Intershop’s Full-Service department.