Successful digitalization of procurement processes
The aim of Gustav Ehlert is to be able to meet all the needs of their customers and thus become the single source of supply for food producers. “We want to address our customers with a consistent brand experience - whether online, in our local store or in contact with the personal sales representative. We have obtained a detailed overview of various solution providers. It quickly became clear that Intershop could do everything we needed out-of-the-box”, says Philipp Ehlert, managing director and responsible for e-commerce.
The Gustav Ehlert GmbH & Co. KG is a German wholesaler for food production supplies. With almost 100 years of industry experience, they sell natural and artificial casings, spices
and additives as well as auxiliaries, cutting tools, protective and disposable clothing, packaging materials and cleaning agents for the entire food production sector. With its own
warehouse, 40,000 listed articles, of which 18,000 are immediately available, and their own fleet of vehicles, the family-owned company sets standards in the industry.
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almost 100 years of industry experience in family business
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square meters: a brick an mortar shop in the company headquarters
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extensive assortment immediately available
The challenge
- Establish the digital distribution channel in the procurement of consumables
- Realize of a consistent brand experience across all channels
- Online price negotiation and ordering of products
The result
- Migration from Magento to Intershop for powerful out-of-the-box commerce feature
- Deep integration of commerce platform and ERP system via OCI punch-out
- Processing of over 85,000 individual price lists and 750 suppliers
- PIM solution from Perfion and business intelligence tool Qlik Sense connected
"The new generation is getting more and more impact. And the more it is them who take business decisions, the more we profit from having the best digital solution in our industry in place".
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