Offer a better experience to all your customers,
from the first purchase to after-sales service,
and increase your customer lifetime value.
As your customers and partners transition to a digital world, they expect a frictionless buying experience on every channel. From product discovery and initial purchase to after sales service, Intershop’s e-commerce platform for manufacturing allows you to create the ideal customer journey.
Entering a new region or adding a sales channel is a time-consuming task. Our wide variety of out-of-the-box capabilities allow manufacturers to quickly create sleek, responsive stores and take advantage of new markets and opportunities.
Digitalization can save manufacturers a lot of money! Support equipment owners and all your customers with customized portals that put essential information and self-service at their fingertips – from quotes and repair guides to purchasing spare parts.
Take advantage of our experience management capabilities to deliver a frictionless buying experience. On-site, via desktop and mobile, manufacturers can provide an intuitive, familiar experience that B2B buyers know and trust.
We enable manufacturers to be found via digital catalogs to reach new customers. Digitalization enables manufacturers to sell even high-priced, configurable products like machines and parts for customization online.
“Specialist retailers now research and order their required products at a time that they choose themselves. This is how we increase customer satisfaction.”
“Our extensive online portal is crucial to achieving our long-term growth strategy and meeting our expectations for excellent customer service.”
“The Intershop Commerce Platform convinced us with a variety of standard functions as well as a high degree of scalability.”
With 300+ B2B customers worldwide, Intershop has the knowledge and experience to help you digitally transform and optimize your manufacturing business. Our cloud-based e-commerce platform for manufacturing is a proven, future-ready foundation for companies who want to reach their full potential.
Market leaders such as Trumpf, Würth, Atlas Copco and KION North America demonstrate: machines and industrial goods can successfully be marketed and sold online. We give manufacturers the power to achieve their sales goals and offer a personalized customer experience from a single, comprehensive e-commerce platform.
Here are just a few of the benefits:
B2B e-commerce with CPQ functionality enables manufacturers to offer more sustainable product variants and keep an eye on reducing waste.
Predictive maintenance is changing the spare parts business. Machines automatically order the parts they need from the supplier. This means that spare parts can be kept in stock just as needed.
A customer portal or the associated app can integrate not only the consumables or wear parts of the system, but also the contractually specified local service partners, as we as all service orders that have been placed. Employees can thus directly initiate and accept deliveries or contact technicians to arrange a maintenance appointment.
Digital after-sales is perfect for bringing further deals on new and complementary products into play, or for offering own services. This provides manufacturers with a further, permanent income channel even after the actual product sale.
Do you want to strengthen your digital sales channel and exceed the expectations of your demanding customers with excellent services? Migrating to a powerful e-commerce platform is the logical next step on your growth path! Based on the know-how and project experience of 30 years of B2B online commerce, we have compiled information on replatforming for you in this guide that is all-encompassing. Click through our videos, whitepapers and best practices to finally tap the full potential of online commerce!
How to sell complex products online by visual configuration.Watch webinar
Your guide to a growing B2B e-commerce business.Download whitepaper
Improve customer satisfaction and increase sales.Download now!
E-commerce can help manufacturers expand their customer base, increase sales, improve customer satisfaction, and streamline their sales and distribution processes. By offering a convenient online purchasing experience, manufacturers can attract new customers, retain existing ones, and create new revenue streams. Our free manufacturing e-commerce report reveals the ambitions manufacturers have, and opportunities they see to digitize sales processes further to achieve sustainable growth.
E-commerce for manufacturers typically involves building an online store or portal that allows customers to browse products, place orders, and make payments. The e-commerce platform may integrate with a manufacturer's existing ERP or CRM systems to manage inventory, fulfillment, and customer data. Manufacturers can also use e-commerce to automate order processing, improve supply chain visibility, and gain insights into customer behavior and preferences.
When it comes to choosing the best e-commerce platform for manufacturers, there are several options to consider. However, Intershop's e-commerce platform for manufacturers stands out for its robust features and capabilities designed specifically for the unique needs of manufacturers. Intershop provides a flexible, scalable, and customizable platform that enables manufacturers to optimize their online sales channels and enhance the customer experience. With Intershop, manufacturers can benefit from features such as real-time inventory management, personalized pricing and promotions, and seamless integration with existing ERP and CRM systems. Overall, Intershop is an excellent choice for manufacturers looking to drive revenue growth and accelerate their digital transformation journey.
The world of e-commerce is constantly changing. There are always new trends and technologies that manufacturers and manufacturing companies can leverage to optimize their online sales channels and meet the expectations of their increasingly demanding B2B customers. These are some of the key trends that will shape B2B commerce in the coming years:
Learn more about how manufacturers and manufacturing companies can benefit from the latest trends in e-commerce, download our free Digital Trends Report: "The 7 Most Spectacular B2B Commerce Trends 2023"!
Intershop is the leading choice for the world’s most successful B2B organizations. Get in touch with one of our specialists or book a demo to find out why.