Revolutionize your sales strategy with our e-commerce platform for manufacturers
Offer a better experience to all your customers,
from the first purchase to after-sales service,
and increase your customer lifetime value.
Impress your direct and indirect customers with an e-commerce approach to manufacturing sales
As your customers and partners transition to a digital world, they expect a frictionless buying experience on every channel. From product discovery and initial purchase to after sales service, Intershop’s e-commerce platform for manufacturing allows you to create the ideal customer journey.
Quickly create new opportunities
Entering a new region or adding a sales channel is a time-consuming task. Our wide variety of out-of-the-box capabilities allow manufacturers to quickly create sleek, responsive stores and take advantage of new markets and opportunities.
Reduce your customers' downtime
Digitalization can save manufacturers a lot of money! Support equipment owners and all your customers with customized portals that put essential information and self-service at their fingertips – from quotes and repair guides to purchasing spare parts.
Offer every customer a frictionless experience
Take advantage of our experience management capabilities to deliver a frictionless buying experience. On-site, via desktop and mobile, manufacturers can provide an intuitive, familiar experience that B2B buyers know and trust.
Make it easier for buyers to find your products
We enable manufacturers to be found via digital catalogs to reach new customers. Digitalization enables manufacturers to sell even high-priced, configurable products like machines and parts for customization online.
“Specialist retailers now research and order their required products at a time that they choose themselves. This is how we increase customer satisfaction.”
“Our extensive online portal is crucial to achieving our long-term growth strategy and meeting our expectations for excellent customer service.”
“The Intershop Commerce Platform convinced us with a variety of standard functions as well as a high degree of scalability.”
Discover why Intershop is the ideal
e-commerce platform for manufacturing
With 300+ B2B customers worldwide, Intershop has the knowledge and experience to help you digitally transform and optimize your manufacturing business. Our cloud-based e-commerce platform for manufacturing is a proven, future-ready foundation for companies who want to reach their full potential.
Market leaders such as Trumpf, Würth, Atlas Copco and KION North America demonstrate: machines and industrial goods can successfully be marketed and sold online. We give manufacturers the power to achieve their sales goals and offer a personalized customer experience from a single, comprehensive e-commerce platform.
Here are just a few of the benefits:
- Our platform supports manufacturers in any business model and organizational structure.
- Personalized digital experiences make procurement from manufacturers easy for buyers.
- Use customer portals to support the full customer life cycle, from search to transaction and after-sales.
- AI-driven personalization offers for replacement, spare parts catalog, consumables, and services that match your customer's installed base will strengthen their brand loyalty and increase your aftermarket revenue.
- E-commerce offers manufacturers limitless opportunities for expansion, because direct sales allow you to conquer new markets.
- Extends brand(s) consistently across direct and indirect digital sales channels.
- Support your sales reps with time-saving apps that support sales and customer interaction.
4 reasons why manufacturers benefit from
e-commerce:
- Manufacturers can become more sustainable with e-commerce
B2B e-commerce with CPQ functionality enables manufacturers to offer more sustainable product variants and keep an eye on reducing waste.
- With e-commerce, manufacturers can take advantage of new business models
Predictive maintenance is changing the spare parts business. Machines automatically order the parts they need from the supplier. This means that spare parts can be kept in stock just as needed.
- Thanks to e-commerce, manufacturers are working more efficiently
A customer portal or the associated app can integrate not only the consumables or wear parts of the system, but also the contractually specified local service partners, as we as all service orders that have been placed. Employees can thus directly initiate and accept deliveries or contact technicians to arrange a maintenance appointment.
- E-commerce drives after-sales revenue for manufacturers
Digital after-sales is perfect for bringing further deals on new and complementary products into play, or for offering own services. This provides manufacturers with a further, permanent income channel even after the actual product sale.
Do you want to strengthen your digital sales channel and exceed the expectations of your demanding customers with excellent services? Migrating to a powerful e-commerce platform is the logical next step on your growth path! Based on the know-how and project experience of 30 years of B2B online commerce, we have compiled information on replatforming for you in this guide that is all-encompassing. Click through our videos, whitepapers and best practices to finally tap the full potential of online commerce!
Manufacturing e-commerce resources
How to sell complex products online by visual configuration.
Watch webinar
Your guide to a growing B2B e-commerce business.
Download whitepaper
Improve customer satisfaction and increase sales.
Download now!Frequently asked questions about e-commerce for manufacturers
E-commerce can help manufacturers expand their customer base, increase sales, improve customer satisfaction, and streamline their sales and distribution processes. By offering a convenient online purchasing experience, manufacturers can attract new customers, retain existing ones, and create new revenue streams. Our free manufacturing e-commerce report reveals the ambitions manufacturers have, and opportunities they see to digitize sales processes further to achieve sustainable growth.
E-commerce for manufacturers typically involves building an online store or portal that allows customers to browse products, place orders, and make payments. The e-commerce platform may integrate with a manufacturer's existing ERP or CRM systems to manage inventory, fulfillment, and customer data. Manufacturers can also use e-commerce to automate order processing, improve supply chain visibility, and gain insights into customer behavior and preferences.
- Increased revenue: E-commerce can help manufacturers reach new customers and increase sales volume, leading to higher revenue.
- Improved customer satisfaction: E-commerce can offer a more convenient and personalized purchasing experience for customers, improving their satisfaction and loyalty.
- Cost savings: E-commerce can reduce the costs associated with traditional sales channels, such as travel, trade shows, and printed catalogs.
- Operational efficiency: E-commerce can streamline sales and distribution processes, reducing manual labor and improving efficiency.
- Data insights: E-commerce can provide valuable insights into customer behavior and preferences, allowing manufacturers to make data-driven decisions about product development, marketing, and sales.
- Manufacturers can become more sustainable with e-commerce: Manufacturers can achieve a more sustainable future by leveraging B2B e-commerce platforms with CPQ functionality. With CPQ for manufacturers, companies can offer a wider range of sustainable product variants while also keeping an eye on reducing waste.
- With e-commerce, manufacturers can take advantage of new business models: Predictive maintenance is changing the spare parts business. Machines automatically order the parts they need from the supplier. This means that spare parts can be kept in stock just as needed.
- Thanks to e-commerce, manufacturers are working more efficiently: A customer portal or the associated app can integrate not only the consumables or wear parts of the system, but also the contractually specified local service partners, as we as all service orders that have been placed. Employees can thus directly initiate and accept deliveries or contact technicians to arrange a maintenance appointment.
- E-commerce drives after-sales revenue for manufacturers: Digital after-sales is perfect for bringing further deals on new and complementary products into play, or for offering own services. This provides manufacturers with a further, permanent income channel even after the actual product sale.
When it comes to choosing the best e-commerce platform for manufacturers, there are several options to consider. However, Intershop's e-commerce platform for manufacturers stands out for its robust features and capabilities designed specifically for the unique needs of manufacturers. Intershop provides a flexible, scalable, and customizable platform that enables manufacturers to optimize their online sales channels and enhance the customer experience. With Intershop, manufacturers can benefit from features such as real-time inventory management, personalized pricing and promotions, and seamless integration with existing ERP and CRM systems. Overall, Intershop is an excellent choice for manufacturers looking to drive revenue growth and accelerate their digital transformation journey.
The world of e-commerce is constantly changing. There are always new trends and technologies that manufacturers and manufacturing companies can leverage to optimize their online sales channels and meet the expectations of their increasingly demanding B2B customers. These are some of the key trends that will shape B2B commerce in the coming years:
- Artificial Intelligence (AI): AI-powered personalization increases your customers' shopping convenience.
- Digital Self-Service in the Customer Portal: Provide your customers with 24/7 access to your product catalog, services & support.
- Virtual Commerce: Create compelling, interactive shopping experiences and help your customers make better purchasing decisions.
- Sustainability: Improve your carbon footprint with intelligent yet efficient order processing. Sustainable e-logistics is not only more environmentally friendly - an aspect that is becoming more important to brands and the public every day - it also increases the profitability and efficiency of the entire e-commerce business.
Learn more about how manufacturers and manufacturing companies can benefit from the latest trends in e-commerce, download our free Digital Trends Report: "The 7 Most Spectacular B2B Commerce Trends 2023"!
Want to learn how Intershop Commerce Management can transform your business?
Intershop is the leading choice for the world’s most successful B2B organizations. Get in touch with one of our specialists or book a demo to find out why.
