A Products and Services Portal Based on Intershop Helps Desivero Grow

Plumbing Goes Digital

Desivero is a start-up company founded with the vision of seeing technological innovation as a key solution for increasingly demanding consumers. They are progressively searching in the Internet for information that can help them make decisions about investments in bathroom, heating or cooling systems. Desivero serves this with a highly innovative solution, in which the user finds exactly the right information and service through a personalized customer journey, both in terms of design and for the actual construction of a bathroom, heating or air conditioning system.

Challenge

  • Support customers in their decision-making process: Desivero's e-commerce portal should offer consulting services in addition to products.
  • Parallel to the launch of its own magazine with information on trends, regulations and industry-specific topics, a tool for the guided planning and selection of bathroom components was to be added to the portal.
  • Integration of marketing automation tools to inform customers efficiently about news.

Solution

  • Intershop Commerce Suite with:

    • OMS (Order Management System) for the administration of orders
    • PIM (Product Information System) with tools to manage filters and classifications, to improve data quality, and to support complex processes of content creation and associated control
    • EXM (Experience Management System) for the effective collaboration between corporate marketing and digital agencies

    Other benefits

    • Various instruments of customer care were integrated into the portal.
    • Customers can create their own bathroom project with a professional consultant thanks to the help of the chat and a guided online tour.
    • In addition to the product selection, a complete estimate of the implementation effort by Desivero's specialist craftsmen is calculated in parallel.

desivero Srl

Business Model
B2C

Sector
Manufacturing

Implementation Partners
SMC Consulting S.r.l.

Synaptic Commerce Partner
HiPay

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Roelof Swiers
Roelof Swiers
Country Manager Benelux