IGO Promo Offers Business Customers a perfect Shopping Experience based on Intershop

IGO Promo Offers Business Customers a Perfect Shopping Experience Based on Intershop

Powering Promotion

Corporate buyers increasingly expect a B2C-style shopping experience. They want the same convenience and features they already enjoy as private online consumers. Dutch company IGO Promo—a market leader in promotional merchandise—decided to address this challenge by upgrading to Intershop 7.

With its new e-commerce platform, this international business can meet present and future customer needs with a highly attractive omnichannel offering.


  • Create a convenient user experience that mimics B2C online shopping, with features such as product, service, and price comparison as well as optimization for many types of user devices.
  • Enable seamless integration of third-party systems for twelve online stores across Europe, including enterprise resource planning (ERP) and product information management (PIM) from multiple vendors.
  • Host the infrastructure with an external cloud provider—for optimum scalability and outsourced maintenance.


  • Intershop 7: B2C shopping features create a more attractive B2B experience, e.g., customer-configured “My IGO Promo.”
  • Well connected: stores are linked with Microsoft Dynamics AX (ERP) and Stibo Trailblazer (PIM) for seamless integration of customer and product data.
  • Responsive web design: storefronts display perfectly on mobile devices, such as smartphones and tablets.

Other Benefits

  • For buyers: ability to view previous orders and offers; to edit billing, shipping, and e-mail addresses; and to save and share items.
  • For IGO Promo: centralized control of twelve online stores across Europe plus easy country-specific customization, e.g., currency, tax rates, logistics partners, and product range.
  • For everyone: by choosing a cloud-based solution, IGO Promo doesn’t have to install and maintain its own infrastructure. And thanks to almost unlimited scalability, shops are always easily accessible even at peak times, e.g., before trade shows or during the holiday season.
Successful completion of this project demonstrates once again that we don't just offer impressive solutions for the B2C market. We also provide innovative responses to the widely varying challenges our customers face in the field of B2B commerce.

Gerrit Enthoven

Country Manager Benelux at Intershop

IGO Promo

Business Model


Implementation Partners
Fenego NV

Synaptic Commerce Partner
StiboSystems STEP - PIM
Microsoft Dynamics 365 for Finance and Operations


Contact us now

Roelof Swiers
Roelof Swiers
Country Manager Benelux