Intershop Customer igo-promo Case study visual: Perfect Shopping Experience Based on Intershop

Creating a B2C-like shopping experience

Intershop implements features of B2C commerce in an attractive way for B2B commerce.

IGO Promo-logo
IGO Promo-image

Corporate buyers increasingly want a digital shopping experience similar to B2C commerce. To respond to this, IGO Promo, a market leader in the retail of advertising materials, has opted for the Intershop Commerce Platform. This will enable the internationally active company from the Netherlands to continue offering its customers an appealing omnichannel experience in the future.

IGO Promo B.V. te Helmond is a pan-European company specializing in the business of promotional gifts and printed promotional items. The company, which originates from the Netherlands, has been the market leader in this field for 70 years. In addition to the classic catalog trade, IGO Promo now wanted to break new ground in the digital sector to strengthen its business relationships and tap into new customer segments.

Zum Shop
IGO Promo RetailWholesale


online shops


months to go live


years market leader in the field of promotional products

The challenge
  • Convenient user experience that is oriented toward private online shopping, e.g., with the ability to compare products, services, and prices, and to do so on different devices
  • Seamless integration of third-party systems for twelve stores distributed across Europe: enterprise resource planning (ERP) and product information management (PIM) from various providers
  • Hosting of the infrastructure with an external cloud provider - for optimal scalability and outsourcing of maintenance and servicing
The result
  • Intershop Commerce Platform: features of a B2C shopping experience attractively implemented for B2B commerce, e.g., through the dedicated customer environment "My IGO Promo"
  • Linking the store with Microsoft Dynamics AX (ERP) and Stibo Trailblazer (PIM) for seamless integration of customer and product data
  • Responsive design: optimal display of the store interface even on mobile devices such as smartphones or tablets
  • Buyers have the ability to view previous orders and quotes, as well as change billing address, shipping address and email contact information, or save and share favorite items
  • Cloud-based solution saves IGO Promo from infrastructure maintenance and upkeep
"The implementation of the project shows once again that our solutions are not only convincing on the B2C market, but also offer innovative answers to the various challenges of our customers for B2B trade."
Gerrit Enthoven
Gerrit Enthoven Director Sales EMEA at Intershop
Want to know more about topics mentioned? B2B RetailWholesale

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Gerrit Enthoven
Our specialist Gerrit Enthoven Executive VP Customer Acquisition Phone