Corporate buyers increasingly want a digital shopping experience similar to B2C commerce. To respond to this, IGO Promo, a market leader in the retail of advertising materials, has opted for the Intershop Commerce platform. This will enable the internationally active company from the Netherlands to continue offering its customers an appealing omnichannel experience in the future.
IGO Promo B.V. te Helmond is a pan-European company specializing in the business of promotional gifts and printed promotional items. The company, which originates from the Netherlands, has been the market leader in this field for 70 years. In addition to the classic catalog trade, IGO Promo now wanted to break new ground in the digital sector to strengthen its business relationships and tap into new customer segments.Zum Shop
Months to go live
Years market leader in the field of promotional products
"The implementation of the project shows once again that our solutions are not only convincing on the B2C market, but also offer innovative answers to the various challenges of our customers for B2B trade."
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