Consistent user experience for B2B and B2C

Since the effort to maintain Bunzl's existing e-commerce website was too high, a new, more self-service oriented platform was to provide a remedy. With Intershop, the first implementation phase for the Bunzl Outsourcing Services (BOS) business unit was implemented in a nine-week sprint.

Bunzl is an international distribution group that is active in 30 countries. The business regions include North America, Continental Europe, UK & Ireland, and Australia. The company’s roots go back to 1854 when Moritz Bunzl opened a small haberdashery business in Bratislava. Bunzl PLC was incorporated in 1940 and Bunzl has since grown into a highly respected and recognized global distribution group. Bunzl Australasia consists of three business units – Bunzl Outsourcing Services (BOS), Bunzl Food Processor Supplies, and Bunzl Safety.

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Bunzl Outsourcing B.V.

Wholesale

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countries

Bunzl is active in more than 30 countries.

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months

The on-boarding of customers was carried out by region and took 4 to 6 months.

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products

Expansion of the current product set to approximately 30,000 products.

The challenge
  • Migration to an upgradable, responsive and mobile-friendly platform
  • Providing a consistent user experience for both B2B and B2C customers
  • Wide range of products to a just as diverse range of businesses including food service, hospitality, and healthcare
The result
  • Intershop Commerce Platform implemented by a small Bunzl team and Intershop APAC
  • Improved user experience, e. g. through multiple catalog filters that facilitate product search and selection
  • Managed Services: Operation by Intershop reduces support costs, product information maintenance, and internal operating costs
  • Accurate, analytical tracking of customer data in real time
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Emmeline Ng
Our specialist
Emmeline Ng
VP Operations and Strategy APAC Phone