Bunzl Australasia with New B2X Platform

Consistent User Experience for B2B and B2C

Bunzl is an international distribution group that is active in North America, Continental Europe, UK & Ireland, and Australia. Bunzl Australasia consists of three divisions: Bunzl Outsourcing Services (BOS), Bunzl Food Processor Supplies and Bunzl Safety. Since the effort to maintain the existing e-commerce website was too high, a new, more self-service oriented platform was to provide a remedy. With Intershop, the first implementation phase for BOS was implemented in a nine-week sprint.


  • Migration to an upgradable, responsive and mobile-friendly platform
  • Providing a consistent user experience for both B2B and B2C customers
  • Wide range of products to a just as diverse range of businesses including food service, hospitality, and healthcare


  • Intershop Commerce Management B2X -
  • Implementation by a small Bunzl team and Intershop APAC

Other Benefits

  • Improved user experience, e. g. through multiple catalog filters that facilitate product search and selection
  • Managed Services: Operation by Intershop reduces support costs, product information maintenance, and internal operating costs
  • Accurate, analytical tracking of customer data in real time