Digital customer portal - B2B customers 360° at a glance.

Everything in one place: Your business customers manage themselves and their purchasing processes autonomously and have access to all digital offers.


Satisfy your customers

Via a customer portal, your customer can access account information, the order history, and the order status online at any time - thus maintaining an overview and relieving your customer service.

Digital sales processes

More free space for customer advice

Support your sales with digital tools. With co-browsing, you and the customer can jointly access the portal and the shopping cart and explore your offer.


Increase customer value sustainably

A customer portal also integrates after-sales services. In addition to customer support, cross-selling and up-selling potentials can also be integrated.

Digital service models

Creating competitive advantages

Services are an effective way to differentiate yourself from the competition. Develop new service offerings based on intelligent products and display them in the customer portal.

The digital customer portal

Get an overview of the digital customer portal with its four pillars with this whitepaper: B2B self-service, after-sales services, digital sales processes and digital service models.

Success factors at a glance

Learn how companies can use a digital customer portal to gain a competitive advantage while reducing costs and streamlining processes.

Focus on your customers - with the digital customer portal

A customer portal is more than just a webshop for business customers: It maps the entire customer lifecycle of buyers and thus improves the loyalty to your brand. Individual product information, supplementary services as well as the history of communication: Focus on the needs of your customers!

How to score points with business customers with a customer portal:

Digital added value: Product information, manuals and brochures as well as details on accounts and orders are available round the clock.

Collaborative ordering: Business customers can simple manage and coordinate complex purchasing processes with different approvers, budgets and cost centers online.

Repurchasing: use clever functions such as order templates, direct ordering via product ID or uploading a CSV file and subscriptions facilitate procurement.

Communication: Customer and contact person communicate via the channel of their choice - whether chat, social media, e-mail, contact form, video or telephone.

Services: Placing more advanced digital services strengthens customer loyalty in B2B and increases your online sales.

A networked customer portal helps TRUMPF to master digital challenges.

Rainer Schüssler

Program Manager Customer Experience at TRUMPF

Digital, central - customer portal

How TRUMPF used digitalization to further develop its digital sales and services.

View success story

Your contact person

Frank Andersen
Head of Inside Sales

Your contact person

Tobias Giese
Global Vice President Digital Solutions