Digital customer portal: the next chapter in B2B commerce

There's more to B2B in the future. With a digital customer portal you will set the standard for smart, efficient and future-oriented interaction with your customers.

Satisfy your customers


Via a customer portal, your customer can access account information, the order history, and the order status online at any time - thus maintaining an overview and relieving your customer service.

Increase customer value sustainably

After-sales services

A customer portal also integrates after-sales services. In addition to customer support, cross- and upselling potentials can also be integrated.

More time for customer support

Digital sales processes

Use digital tools for sales optimization. Co-browsing functions help you to navigate your customers efficiently through the purchasing process.

Creating competitive advantages

Digital service models

Services are an effective way to differentiate yourself from the competition. Develop new service offerings based on intelligent products and display them in the customer portal.

(R)evolution in B2B commerce

Get an overview of the digital customer portal with its four pillars with this whitepaper: B2B self-service, after-sales services, digital sales processes and digital service models.

Success factors for B2B companies

Learn how companies can use a digital customer portal to gain a competitive advantage while reducing costs and streamlining processes.

Digital excellence for maximum customer focus

A customer portal is more than just a webshop for business customers: It maps the entire customer lifecycle of buyers and thus improves the loyalty to your brand. Individual product information, supplementary services as well as the history of communication: Focus on the needs of your customers!

How to score points with business customers with a customer portal:

Digital added value: Product information, manuals and brochures as well as details on accounts and orders are available round the clock.

Collaborative ordering: Business customers can simple manage and coordinate complex purchasing processes with different approvers, budgets and cost centers online.

Repurchasing: Use clever functions such as order templates, subscriptions and direct ordering via product ID or uploading a CSV file as well as smart replenishment solutions to facilitate procurement.

Consulting: Since your sales team is not longer stuck in routine activities, your customers benefit from better, more personal consulting in the decision-making process.

Services: Placing more advanced digital services strengthens customer loyalty in B2B and increases your online sales.

Learn more in the webinar!

The customer is king - this rule also applies in the digital age, but the general conditions are constantly changing. We will show you how to make life easier for your customers and how to actively stand out from the competition with new services. 

Start watching the webinar

A networked customer portal helps TRUMPF to master digital challenges.

Rainer Schüssler

Program Manager Customer Experience at TRUMPF

Digital, central - customer portal

How TRUMPF used digitalization to further develop its digital sales and services.

View success story

Your contact person

Frank Andersen
Head of Inside Sales

Your contact person

Tobias Giese
Global Vice President Digital Solutions