A customer portal is more than just a web shop for business customers—it covers every aspect of the buyer lifecycle and therefore helps to promote brand loyalty. Focus on the specific needs of your customers by providing personalized product details, add-on services, and communication history.
A customer portal also makes it easy for buyers to re-order items, to upload product lists, and to engage in collaborative ordering—all in a single interface.
Make a memorable impression with a B2B customer portal:
Digital added value: 24/7 access to product, account, and order details—in addition to product literature.
Collaborative ordering: B2B customers can manage and coordinate complex procurement processes involving multiple approvers, budgets, and cost centers.
Repeat orders: Easier procurement thanks to convenient features, such as order templates, direct ordering via product ID or CSV upload, and subscription services.
Communication: Communication with customers via a range of channels, including chat, social media, email, online form, and both voice and video calls.
Services: Providing additional digital services strengthens B2B loyalty and boosts your online sales.
Include every aspect of your B2B customer lifecycle.
Hygiene and textile specialist CWS-boco provides its B2B customers with an easy-to-use online store and customer portal powered by Intershop.
A networked customer portal helps TRUMPF to master the digital challenges.
Rainer Schüßler
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