Dynapac on the Road to Success with a Digital After-Sales Portal 

A Milestone in Customer Loyalty 

High tech soil and asphalt rollers, compact equipment and pavers: The product range of the Swedish manufacturer Dynapac is quite a challenge. With locations in seven countries, the company, founded in Stockholm in 1934, is one of the market leaders in the field of road construction and compaction. Part of the Atlas Copco Group since 2007, Dynapac was acquired by the French Fayat Group in October 2017. The separation from the joint IT landscape with the former parent company was both a challenge and an opportunity for the manufacturer. The company took the opportunity to introduce a future-proof e-commerce solution to increasingly serve aftermarket customers via the digital channel.

Challenge

  • Restructuring of the IT landscape after change of ownership: implementation of efficient e-commerce processes for a profitable, future-proof B2B after-sales business
  • Conception and implementation of a fully integrated, powerful B2B e-commerce platform within limited time and budget
  • Continuous availability of the online shop during the entire replatforming project 

Solution

  • Fully integrated Intershop-based after-sales portal with powerful out-of-the-box B2B functionality
  • Seamless integration with Dynapac's various ERP systems, enabling the platform to provide real-time pricing, stock and order information and a smooth order and checkout experience 
  • Cross- and upselling: increasing turnover and satisfied customers thanks to additional integrations for professional fleet management (e.g. easy search and selection of individually suitable spare parts and consumables)
  • Significant improvement of the user experience in the customer portal through the interaction of the "my fleet" feature, an intuitive design and localized content
We are super happy about this fantastic project. Not only in time and in budget but it has also been achieved within a challenging timing of 6 months after signature during corona times. Great teamwork! Thank you Evident, thank you Intershop, thank you Dynapac team and let the shopping begin.

Freddy Lessmeister

Vice President Aftermarket Logistics

Dynapac Compaction Equipment AB

Business Model
B2B

Implementation Partners
Evident

Contact us now

Soeren Richter
Soeren Richter
CUSTOMER SUCCESS MANAGER