A milestone in customer loyalty
Dynapac boosts aftersales with Intershop's e-commerce solution.
Part of the Atlas Copco Group since 2007, Dynapac was acquired by the French Fayat Group in October 2017. The separation from the joint IT landscape with the former parent company was both a challenge and an opportunity for the manufacturer. The company took the opportunity to introduce a future-proof e-commerce solution to increasingly serve aftermarket customers via the digital channel.
Pavers, mobile feeders, rollers and planers: The product range of the Swedish manufacturer Dynapac is quite a challenge. With locations in seven countries, the company, founded in Stockholm in 1934, is one of the market leaders in the field of road construction and compaction.
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machines
In Germany only, more than 600 Dynapac machines are in use for the building and repair of asphalt roads.
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months
The Intershop partner Evident realized the project within only 6 months during the Corona pandemic.
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localized webshops
The new e-commerce platform enables the central management of 14 local digital sales channels.
- Restructuring of the IT landscape after change of ownership: implementation of efficient e-commerce processes for a profitable, future-proof B2B after-sales business
- Conception and implementation of a fully integrated, powerful B2B e-commerce platform within limited time and budget
- Continuous availability of the online shop during the entire replatforming project
- Fully integrated Intershop-based after-sales portal with powerful out-of-the-box B2B functionality
- Seamless integration with Dynapac's various ERP systems, enabling the platform to provide real-time pricing, stock and order information and a smooth order and checkout experience
- Cross- and upselling: increasing turnover and satisfied customers thanks to additional integrations for professional fleet management (e.g. easy search and selection of individually suitable spare parts and consumables)
- Significant improvement of the user experience in the customer portal through the interaction of the "my fleet" feature, an intuitive design and localized content
"We are super happy with this fantastic project result. It is not only within budget, but was also realized within an ambitious time limit of only six months from signing the contract – especially so given the restrictions caused by the Corona pandemic. Great teamwork! Our thanks go to Intershop's partner Evident, Intershop and the entire Dynapac team".
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