Intershop Customer Midoceanbrands Intershop Customer Midoceanbrands

A boost in performance and scalability

State-of-the-art & powered by Intershop: midocean proudly presents its new powerful B2B online shop.


For more than 50 years, midocean has been one of the leading suppliers in the European market of promotional products, textiles and printed business gifts. Already more than 10,000 resellers order midocean’s products online – and the company continues to grow. In order to handle increasing website traffic and order volumes and to offer their customers a convenient B2B buying experience, it was about time for a thorough upgrade of the existing e-commerce platform. Intershop’s long-term business partner Fenego implemented the new e-commerce environment which sets new standards in terms of performance, scalability, and customer satisfaction.

As multi-category specialist and full-service supplier, midocean enables European companies to create brand awareness by delivering the perfect personalized gift in the fastest most cost-effective, and sustainable way. midocean has regional sales offices in the Netherlands (headquarters), Spain, France, Italy, Germany, Hungary, and Sweden. To guarantee optimal stock availability and fast delivery, midocean runs two large logistics and printing facilities in Poland.
midocean Wholesale

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After go-live, midocean immediately noticed an improvement in performance of over 40%.

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Webshop conversion rate increased by 15%.

0 resellers

More than 10,000 resellers purchase midocean’s products via their online shop.

The challenge
  • Migrating to a highly scalable cloud commerce solution with a modern infrastructure and powerful B2B features
  • Improving website performance: instability of the existing platform led to poor customer satisfaction
  • Handling the complexities of international B2B e-commerce: many different customer groups and segments, multiple pricing and discount methods, various buyer roles, etc.
The result
  • State-of-the-art B2B online shop based on the Intershop Commerce Platform and SQL Server on Azure Cloud
  • Significantly increased performance: since the re-launch, midocean’s online shop is no less than 40% faster
  • More sales: conversion rate increased by 15%
  • Positive feedback: customer satisfaction score went up from 6.8 to 7.6
  • Growth and innovation: continuous improvements to stay ahead in the industry for the best possible online experience
"Intershop is known in the market as a proven stable e-commerce platform which can also support the further growth of midocean. After the go-live, we already noticed an improvement in performance of more than 40%. In addition, our conversion rate has increased by about 15%."
Robbert Ravensbergen Product Owner E-Commerce at midocean
Want to know more about topics mentioned? B2B Wholesale

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Gerrit Enthoven
Our specialist Gerrit Enthoven Executive VP Customer Acquisition Phone