Setting standards of innovation

Following a tradition of excellence, Limmert relaunched its website and all associated touchpoints in 2017. After comparing several leading e-commerce providers, Limmert opted for a revenue-based license with Intershop. The key attractions were the exceptional adaptability of the Intershop platform and its omni-channel capability.

Limmert visual: New webshop upon Intershop platform

With an inventory of around 25,000 items across 14,000 square meters, electrical goods wholesaler Gebrüder Limmert AG is a market leader in Austria. The successful family business is also renowned for its exceptional customer service—and has been since it was established in 1924.

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Gebrüder Limmert AG


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million products

Limmert’s online product range comprises more than 1.3 million products


year of foundation

Since its foundation in 1924, Gebrüder Limmert AG has been known for its sustained growth and outstanding service.


million euros

The company has around 160 employees who generate an annual turnover of over 60 million euros.

The challenge
  • 1.3 million products require a powerful commerce platform
  • Website relaunch: cleaner, faster, and more user-friendly
  • Responsive design: make all shop features fully available and easy to use on smartphones and tablets
  • Interface with the inventory management system in order to show product availability in real time
The result
  • Relaunch based on Intershop Commerce Solution with extended shop functionality, e.g., customer-specific pricing, calculation of various product-specific surcharges or discounts, and residual stock management
  • Mapping of different roles, rights and hierarchies on customer side
  • Integration with the SHCware inventory management system: enables Limmert to manage orders directly in the customer’s account area, to import products, and to manage returns (RMA)
  • An app for iOS and Android enables users to re-order items by simply scanning a barcode (EAN, Data Matrix)
"We want to secure the company’s success over the long term. The goal of using a marketplace based on Intershop to expand the digital division is to meet the increasingly tough requirements in a multi-channel market and to give customers one of the world’s most cutting-edge e-commerce solutions. What’s more, it is important that we partner with a strong provider so we can set standards of innovation in the future, too."
Harald Ebner Managing Director at Gebrüder Limmert AG
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