Intershop Customer Limmert Limmert visual: New webshop upon Intershop platform

Setting standards of innovation

Limmert successfully relaunches its website with enhanced store functions.

Gebrüder Limmert AG-logo
Gebrüder Limmert AG-image

Following a tradition of excellence, Limmert decided to relaunch its website and all associated touchpoints. After comparing several leading e-commerce providers, the long-established, family-owned company opted for the Intershop Commerce Platform. The key attractions were the exceptional adaptability of the Intershop solution and its omni-channel capability.

With an inventory of around 25,000 items across 14,000 square meters, electrical goods wholesaler Gebrüder Limmert AG is a market leader in Austria. The successful family business is also renowned for its exceptional customer service—and has been since it was established in 1924.

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Gebrüder Limmert AG Wholesale

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million products

Limmert’s online product range comprises more than 1.3 million products.


year founded

Since its foundation in 1924, Gebrüder Limmert AG has been known for its sustained growth and outstanding service.


million euros

The company has around 170 employees who generate an annual turnover of over 90 million euros.

The challenge
  • Implement a powerful e-commerce platform for 1.3 million products
  • Website relaunch: cleaner, faster, and more user-friendly
  • Responsive design: make all shop features fully available and easy to use on smartphones and tablets
  • Interface with the ERP system in order to show product availability in real time
The result
  • Relaunch based on Intershop Commerce Platform with extended shop functionality, e.g., customer-specific pricing, calculation of various product-specific surcharges or discounts, and residual stock management
  • Mapping of different roles, rights and hierarchies on customer side
  • Seamless integration with the SHCware ERP system
  • App for iOS and Android enables users to re-order items by simply scanning a barcode (EAN, Data Matrix)
"We want to secure the company’s success over the long term. The goal of using a marketplace based on Intershop to expand the digital division is to meet the increasingly tough requirements in a multi-channel market and to give customers one of the world’s most cutting-edge e-commerce solutions. What’s more, it is important that we partner with a strong provider so we can set standards of innovation in the future, too."
Harald Ebner Managing Director at Gebrüder Limmert AG
Want to know more about topics mentioned? B2B Wholesale

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