Setting standards of innovation
Following a tradition of excellence, Limmert decided to relaunch its website and all associated touchpoints. After comparing several leading e-commerce providers, the long-established, family-owned company opted for the Intershop Commerce Platform. The key attractions were the exceptional adaptability of the Intershop solution and its omni-channel capability.
With an inventory of around 25,000 items across 14,000 square meters, electrical goods wholesaler Gebrüder Limmert AG is a market leader in Austria. The successful family business is also renowned for its exceptional customer service—and has been since it was established in 1924.
Visit shop
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million products
Limmert’s online product range comprises more than 1.3 million products.
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year founded
Since its foundation in 1924, Gebrüder Limmert AG has been known for its sustained growth and outstanding service.
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million euros
The company has around 160 employees who generate an annual turnover of over 60 million euros.
The challenge
- Implement a powerful e-commerce platform for 1.3 million products
- Website relaunch: cleaner, faster, and more user-friendly
- Responsive design: make all shop features fully available and easy to use on smartphones and tablets
- Interface with the ERP system in order to show product availability in real time
The result
- Relaunch based on Intershop Commerce Platform with extended shop functionality, e.g., customer-specific pricing, calculation of various product-specific surcharges or discounts, and residual stock management
- Mapping of different roles, rights and hierarchies on customer side
- Seamless integration with the SHCware ERP system
- App for iOS and Android enables users to re-order items by simply scanning a barcode (EAN, Data Matrix)
"We want to secure the company’s success over the long term. The goal of using a marketplace based on Intershop to expand the digital division is to meet the increasingly tough requirements in a multi-channel market and to give customers one of the world’s most cutting-edge e-commerce solutions. What’s more, it is important that we partner with a strong provider so we can set standards of innovation in the future, too."
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