Setting standards of innovation
Following a tradition of excellence, Limmert relaunched its website and all associated touchpoints in 2017. After comparing several leading e-commerce providers, Limmert opted for a revenue-based license with Intershop. The key attractions were the exceptional adaptability of the Intershop platform and its omni-channel capability.
With an inventory of around 25,000 items across 14,000 square meters, electrical goods wholesaler Gebrüder Limmert AG is a market leader in Austria. The successful family business is also renowned for its exceptional customer service—and has been since it was established in 1924.
Visit shop
> 0
million products
Limmert’s online product range comprises more than 1.3 million products
0
year of foundation
Since its foundation in 1924, Gebrüder Limmert AG has been known for its sustained growth and outstanding service.
0
million euros
The company has around 160 employees who generate an annual turnover of over 60 million euros.
The challenge
- 1.3 million products require a powerful commerce platform
- Website relaunch: cleaner, faster, and more user-friendly
- Responsive design: make all shop features fully available and easy to use on smartphones and tablets
- Interface with the inventory management system in order to show product availability in real time
The result
- Relaunch based on Intershop Commerce Solution with extended shop functionality, e.g., customer-specific pricing, calculation of various product-specific surcharges or discounts, and residual stock management
- Mapping of different roles, rights and hierarchies on customer side
- Integration with the SHCware inventory management system: enables Limmert to manage orders directly in the customer’s account area, to import products, and to manage returns (RMA)
- An app for iOS and Android enables users to re-order items by simply scanning a barcode (EAN, Data Matrix)
"We want to secure the company’s success over the long term. The goal of using a marketplace based on Intershop to expand the digital division is to meet the increasingly tough requirements in a multi-channel market and to give customers one of the world’s most cutting-edge e-commerce solutions. What’s more, it is important that we partner with a strong provider so we can set standards of innovation in the future, too."
Want more insights?
The Intershop newsletter keeps you up-to-date on the trends and best practices in digital commerce. Learn from the experience of our customers who regularly share their strategies for a successful digital transformation. We’ll be happy to inspire you!