Setting standards of innovation

Following a tradition of excellence, Limmert decided to relaunch its website and all associated touchpoints. After comparing several leading e-commerce providers, the long-established, family-owned company opted for the Intershop Commerce Platform. The key attractions were the exceptional adaptability of the Intershop solution and its omni-channel capability.

Limmert visual: New webshop upon Intershop platform

With an inventory of around 25,000 items across 14,000 square meters, electrical goods wholesaler Gebrüder Limmert AG is a market leader in Austria. The successful family business is also renowned for its exceptional customer service—and has been since it was established in 1924.

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Gebrüder Limmert AG

Wholesale

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million products

Limmert’s online product range comprises more than 1.3 million products.

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year founded

Since its foundation in 1924, Gebrüder Limmert AG has been known for its sustained growth and outstanding service.

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million euros

The company has around 160 employees who generate an annual turnover of over 60 million euros.

The challenge
  • Implement a powerful e-commerce platform for 1.3 million products
  • Website relaunch: cleaner, faster, and more user-friendly
  • Responsive design: make all shop features fully available and easy to use on smartphones and tablets
  • Interface with the ERP system in order to show product availability in real time
The result
  • Relaunch based on Intershop Commerce Platform with extended shop functionality, e.g., customer-specific pricing, calculation of various product-specific surcharges or discounts, and residual stock management
  • Mapping of different roles, rights and hierarchies on customer side
  • Seamless integration with the SHCware ERP system
  • App for iOS and Android enables users to re-order items by simply scanning a barcode (EAN, Data Matrix)
"We want to secure the company’s success over the long term. The goal of using a marketplace based on Intershop to expand the digital division is to meet the increasingly tough requirements in a multi-channel market and to give customers one of the world’s most cutting-edge e-commerce solutions. What’s more, it is important that we partner with a strong provider so we can set standards of innovation in the future, too."
Harald Ebner Managing Director at Gebrüder Limmert AG
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