SPINNER implements target-group specific online-shop

Learned from B2C, redefined in B2B

For 74 years the SPINNER Group has been setting standards with its products in high frequency technology. With its headquarters in Munich and production facilities in Germany, Hungary and China, the SPINNER Group employs around 1,000 people worldwide. Leading companies in telecommunications, broadcasting, mechanical engineering and industry still rely on first-class engineering, outstanding series products and individual solutions from SPINNER today.

Challenge

  • Increase reach and brand visibility, process efficiency and the number of new online leads by implementing a powerful, highly scalable B2B commerce solution
  • Standardize product data and create over 3,500 new product images
  • Interface to the ERP system to synchronize price lists, customer and order data

Solution

  • Intershop Commerce Solution with attractive licensing model and state-of-the-art standard functionality for B2B business processes and international business growth
  • Agile project management approach with first product release according to the MVP (Minimum Viable Product) principle
  • B2C-like shopping experience with digital self-service options for more empowerment and transparency in the purchasing process
SPINNER's e-commerce offensive had three objectives: more online leads, increasing efficiency in our processes and opening up new markets. In just one year we registered 400% new leads and up to 90% less effort in order processing. This has already enabled the SPINNER Group to reach new customer segments.

Matthias Riedinger

Project Manager Digitization at SPINNER GmbH

SPINNER GmbH

Business Model
B2B
B2C

Sector
Manufacturing

Implementation Partners
diva-e

Synaptic Commerce Partner
Infor ERP

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Contact us now!

Soeren Richter
Soeren Richter
CUSTOMER SUCCESS MANAGER