As one of many initiatives under the banner of “digitalization”, the launch of e-commerce had already been extensively analyzed and designed by the management. In addition to increasing reach and brand visibility in the digital channels, the company focused on generating online leads of future new customers as well as on increasing the business process efficiency. So, how did SPINNER achieve these ambitious goals? By deploying a powerful commerce platform: Intershop!
For 74 years the SPINNER Group has been setting standards with its products in high frequency technology. With its headquarters in Munich and production facilities in Germany, Hungary and China, the SPINNER Group employs around 1,000 people worldwide. Leading companies in telecommunications, broadcasting, mechanical engineering and industry still rely on first-class engineering, outstanding series products and individual solutions from SPINNER today.Visit shop
more online leads
Within one year the SPINNER Group was able to increase the number of new online leads by 400 percent.
The total effort in the order entry process was reduced by 90 percent thanks to the online shop.
A dedicated photo studio was set up in order to create over 3,500 new, standardized product images for the new online shop.
"SPINNER's e-commerce offensive had three objectives: more online leads, increasing efficiency in our processes and opening up new markets. In just one year we registered 400% new leads and up to 90% less effort in order processing. This has already enabled the SPINNER Group to reach new customer segments."
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