Intershop Customer Elero elero visual: Enhanced service and reach for specialist dealers

Enhanced service and reach for specialist dealers

elero implements a digital B2B customer portal tailored to all customer requirements.

elero GmbH-logo
elero GmbH-image

Whether automatic roller blinds, the light-dependent tracking of solar modules or automatic controlling of airport doors: The B2B partner shop of elero GmbH, based on Intershop, enables specialist dealers to find the right components and to order them efficiently.

elero GmbH is one of the world’s leading manufacturers of electric drives and controls for roller blinds, sun protection systems and roller gates. From the initial electrical rewinding of roller blinds to the automatic tracking of solar panels with linear drives or smart home controls via an app, elero’s quality is a worldwide success.

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With branches all over the world, elero’s employees are as innovative today as on the very first day the company started.


year founded

Never again raising roller shutters by hand – this simple thought marked the start for elero in 1964.


million euros turnover

In 2019, the drive manufacturer elero achieved a turnover of 86 million euros.

The challenge
  • Implementing a customer portal tailored to their specialist partners, which helps them understand the specialty products
  • Ensuring efficient processes and up-to-date data through close integration with elero’s internal systems for trade customers
  • Reducing time-consuming and expensive telephone support and dealer authorization
  • Allowing dealers to order whenever they want, on any device
The result
  • Digital B2B customer portal with anywhere access, a custom user experience and many clever functions
  • Strengthening online sales of standard products from the elero portfolio while reducing the need for time-consuming telephone consultation
  • The product configurator enables elero partners to compile product sets (articles on the product detail pages can be supplemented with suitable accessories) much more quickly and accurately
  • Seamless integration of existing ERP and PIM systems
"The aim of the project was to reduce the need for time-consuming telephone consultation. Specialist retailers are now enabled to research and order their required products at a time that they choose themselves. This is how we strive to increase customer satisfaction."
Inge Rappold Head of Marketing Communications at elero
Want to know more about topics mentioned? B2B ManufacturingWholesale

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Peter Dietrich
Our specialist Peter Dietrich Vice President Sales DACH Phone