Enhanced Service and Reach for Specialist Dealers

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Customers Details

B2B Partner Portal on Intershop Basis

elero GmbH Antriebstechnik is one of the world’s leading manufacturers of electric drives and controls for roller blinds, sun protection systems and roller gates, based in Schlierbach near Stuttgart. From the initial electrical rewinding of roller blinds to the automatic tracking of solar panels with linear drives or control of the smart home via an app today: elero’s quality Made in Germany is a worldwide success.

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employees

elero employs over 400 staff with branches all over the world and is still as innovative as it was on the very first day.

year founded

Never again raising roller shutters by hand – this simple thought marked the start for elero in 1964.

million euros turnover

In 2017, the drive manufacturer elero achieved a turnover of 80 million euros.

Challenge

A customer portal tailored to the specialist partners, which helps to understand the specialized product range so that the desired product can be easily ordered
Ensure efficient processes and up-to-date data through close integration with elero’s internal systems for trade customers
Reduction of time-consuming telephone consultation and the authorization of specialist dealers to be able to research and order the required products at a time of their own choice

Selling of standard products from the elero portfolio is supported and the customer center is unburdened from telephone enquiries
Product configurator enables elero partners to compile product sets (articles on the product detail pages can be supplemented with suitable accessories from the standard portfolio via selection boxes)
Business customers who use the shop will also benefit from flexible accessibility, user-friendliness, topicality and many clever features

Other Benefits

Integration of the PIM system from Akeneo for product data maintenance and distribution of information on the company website and all commerce touchpoints
Integration of the existing INFOR AIS 3.1 ERP system for the transfer of customer and order data into the online shop
Integration of Google Analytics