Enhanced Service and Reach for Specialist Dealers

B2B Partner Portal on Intershop Basis

elero GmbH Antriebstechnik is one of the world’s leading manufacturers of electric drives and controls for roller blinds, sun protection systems and roller gates, based in Schlierbach near Stuttgart. From the initial electrical rewinding of roller blinds to the automatic tracking of solar panels with linear drives or control of the smart home via an app today: elero’s quality Made in Germany is a worldwide success.


  • A customer portal tailored to the specialist partners, which helps to understand the specialized product range so that the desired product can be easily ordered
  • Ensure efficient processes and up-to-date data through close integration with elero’s internal systems for trade customers
  • Reduction of time-consuming telephone consultation and the authorization of specialist dealers to be able to research and order the required products at a time of their own choice


  • Selling of standard products from the elero portfolio is supported and the customer center is unburdened from telephone enquiries
  • Product configurator enables elero partners to compile product sets (articles on the product detail pages can be supplemented with suitable accessories from the standard portfolio via selection boxes)
  • Business customers who use the shop will also benefit from flexible accessibility, user-friendliness, topicality and many clever features

Other Benefits

  • Integration of the PIM system from Akeneo for product data maintenance and distribution of information on the company website and all commerce touchpoints
  • Integration of the existing INFOR AIS 3.1 ERP system for the transfer of customer and order data into the online shop
  • Integration of Google Analytics

elero GmbH

Business Model


Implementation Partners
Experts in Motion AG

Synaptic Commerce Partner
Okta Identity Cloud
Infor ERP
Google Analytics
Akeneo PIM


Contact us now

Soeren Richter
Soeren Richter
Customer Success Manager