Enhanced service and reach for specialist dealers

Whether automatic roller blinds, the light-dependent tracking of solar modules or automatic controlling of airport doors: The B2B partner shop of elero GmbH, based on Intershop, enables specialist dealers to find the right components and to order them efficiently.

elero visual: Enhanced service and reach for specialist dealers

elero GmbH is one of the world’s leading manufacturers of electric drives and controls for roller blinds, sun protection systems and roller gates. From the initial electrical rewinding of roller blinds to the automatic tracking of solar panels with linear drives or smart home controls via an app, elero’s quality is a worldwide success.

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employees

With branches all over the world, elero’s employees are as innovative today as on the very first day the company started.

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year founded

Never again raising roller shutters by hand – this simple thought marked the start for elero in 1964.

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million euros turnover

In 2017, the drive manufacturer elero achieved a turnover of 80 million euros.

The challenge
  • A customer portal tailored to their specialist partners, which helps them understand the specialty products
  • Efficient processes and up-to-date data through close integration with elero’s internal systems for trade customers
  • Reduction of time-consuming and expensive telephone support and dealer authorization
  • Allow dealers to order whenever they want, on any device
The result
  • A customer portal tailored to their specialist partners, which helps them understand the specialty products
  • Efficient processes and up-to-date data through close integration with elero’s internal systems for trade customers
  • Reduction of time-consuming and expensive telephone support and dealer authorization
  • Allow dealers to order whenever they want, on any device
"The aim of the project was to reduce the need for timeconsuming telephone consultation. Specialist retailers are now enabled to research and order their required products at a time that they choose themselves. This is how we strive to increase customer satisfaction."
Inge Rappold Head of Marketing Communications at elero
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Peter Dietrich
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Peter Dietrich
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