Successful platform migration
Netto is building a new brand experience with Intershop across all touchpoints.
With around 4,260 branches, Netto Marken-Discount is one of the leading food discounters in Germany. Its online presence is likewise convincing: netto-online.de constantly keeps an eye on the needs of its customers and knows how to dynamically adapt the online platform to changing market requirements. Thanks to its excellent user-friendliness and extensive product range, the shop is described as a convenient “alternative to Amazon” and, according to Computer Bild, ranks among the top shops in 2019.
With around 4,260 stores and 78,000 employees, Netto is the third-largest German food discounter. In addition to the non-food segment and selected groceries, the Edeka daughter's online shop also offers information on the current offers in the stores. Recipe tips and videos matching the product range are also available. The "shopping list" function supports digitally affine customers in planning their weekly shopping - totally in line with a cross-channel shopping experience.
Visit shop> 13
billion euros turnover
The Netto Marken-Discount stores belong to the Edeka Group and generated sales of 13.3 billion euros in Germany in the 2018 financial year.
78000
employees
A total of 78,000 Netto employees work daily in around 4,260 Netto stores to ensure the satisfaction of all customers.
3
months
The Netto online shop was migrated from Oxid PHP to the Intershop platform in a record time of just three months.
- Conceptual design and realization of a complete technology change including integration of all relevant interfaces
- Roll-out of an individualized brand experience across all touchpoints
- Time pressure in implementing the new Intershop platform
- Migration from Oxid PHP to Intershop 7 for enhanced scalability, performance, and security
- Stable and on-schedule go-live after only three months thanks to agile project management and MVP (minimal viable product) approach
- Relevant product recommendations increase cross- and upselling potentials
- Close integration with logistics providers for a smooth shipping strategy
- Click & Collect offers additional service for pick-up and returns
"With its platform migration, Netto achieves several goals at once: The new technology stack based on the Intershop Commerce Platform combines the previously separate shops. Moreover, the solution offers enhanced scalability, performance, and security, and allows Netto to easily expand its offering with contemporary services. In this respect, what has already been achieved is a major step forward for the company, especially in view of the time pressure involved in implementing the new platform."
Want more insights?
The Intershop newsletter keeps you up-to-date on the trends and best practices in digital commerce. Learn from the experience of our customers who regularly share their strategies for a successful digital transformation. We’ll be happy to inspire you!