Netto impresses with Intershop-based online shop

Netto impresses with Intershop-based online shop

Successful platform migration

With around 4,260 branches, Netto Marken-Discount is one of the leading food discounters in Germany. Its online presence is likewise convincing: netto-online.de constantly keeps an eye on the needs of its customers and knows how to dynamically adapt the online platform to changing market requirements. Thanks to its excellent user-friendliness and extensive product range, the shop is described as a convenient “alternative to Amazon” and, according to Computer Bild, ranks among the top shops in 2019.

Challenge

  • Conceptual design and realization of a complete technology change including integration of all relevant interfaces
  • Roll-out of an individualized brand experience across all touchpoints
  • Time pressure in implementing the new Intershop platform

Solution

  • Migration from Oxid PHP to Intershop 7
  • Stable and on-schedule go-live after only three months thanks to agile project management and MVP (minimal viable product) approach
  • Close integration with logistics providers for a smooth shipping strategy

Other benefits

  • Enhanced scalability, performance and security
  • Click & Collect offers additional service for pick-up and returns
  • Relevant product recommendations increase cross- and upselling potentials
With its platform migration, Netto achieves several goals at once: The new technology stack based on Intershop 7.7 combines the previously separate shops. Moreover, the solution offers enhanced scalability, performance, and security, and allows Netto to easily expand its offering with contemporary services. In this respect, what has already been achieved is a major step forward for the company, especially in view of the time pressure involved in implementing the new platform.

Markus Klahn

COO, Intershop Communications AG

NeS GmbH

Business Model
B2C

Sector
Retail

Implementation Partners
dotSource GmbH

Synaptic Commerce Partner
MAC IT Solutions DiVA
Simplesurance
FACT-Finder
Computop

Contact us now

Soeren Richter
Soeren Richter
CUSTOMER SUCCESS MANAGER