Intershop Customer Stadium Stadium visual: Leader in e-commerce

A huge 100% year-on-year growth in online sales

Intershop enables Stadium to adapt to changing market requirements.

Stadium AB-logo
Stadium AB-image

In 2007, the sports retailer Stadium established an e-commerce presence powered by Intershop. It enabled customers to order online and pick up from a store, or order in-store and have the item delivered to their home - at a time when many other retailers had yet to venture online. With online sales doubling annually during the first few years, in 2015 Stadium decided to update its commerce platform. Having had a hugely positive experience with Intershop thus far, the decision to continue that partnership was easy. The results are suitably impressive.

Stadium is a major sporting goods retailer, serving customers at stores in Sweden, Finland, and Germany. Set up by two brothers Ulf and Bo Eklöf, with a vision of sports arena-style
stores offering customer experiences to inspire customers to lead an active and healthy lifestyle and to try out products in store, Stadium offers destination shopping. With millions of visitors to its e-commerce sites every month, Stadium now leads the field in Nordic e-commerce thanks to the Intershop Commerce Platform.

Visit shop
Stadium AB Retail


stores worldwide




first online shop went live

The challenge
  • Update Stadium’s e-commerce presence to prepare for future growth with millions of users
  • Take existing modifications to the old commerce platform and implement them as standard features
  • Provide exceptional performance and a flawless customer experience - from website features through to shipment of goods
The result
  • Intershop Commerce Platform serves as a powerful platform for modern omnichannel commerce with numerous standard features
  • The fully integrated Solr search is optimized for high search volumes and provides easy access to all available products
  • The platform is seamlessly integrated with Stadium’s ERP, inventory, and product information management (PIM) systems
  • The all-new storefront offers a modern and convenient shopping experience
  • Responsive web design optimizes shop content for all types of devices - from smartphones and tablets to desktop PCs
  • A network of specialist Intershop partners enables Stadium to respond quickly to changing demands and technologies
"The Intershop platform has been very good for us. It's very stable and there have been no problems with downtime. It has also been good for marketing through multiple channels as you can customize everything."
Fredrik Persson E-Commerce Manager at Stadium
Want to know more about topics mentioned? B2C Retail

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