Convenient one-stop shopping

FRAISA realizes personalized shopping experiences for demanding B2B customers.


At FRAISA, the focus is on the customer: the aim is to minimize customers’ production costs and increase productivity in the factories with high-quality tools and innovative service offerings. In order to offer customers maximum added value when purchasing new tools, a powerful state-of-the-art webshop based on the Intershop Commerce Platform was implemented in the Microsoft Azure Cloud.

FRAISA produces high-performance tools for metalworking and is one of the leading manufacturers in the machining industry. With around 545 employees, they operate at seven locations worldwide. Since its foundation in 1934, FRAISA has stood for the highest technological standards, creative engineering, quality and teamwork. Continuous investment in product and technology development guarantees forward-looking innovations and cutting edge technology for maximum precision.

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FRAISA Manufacturing


Products in four categories


Companies worldwide

0 months

Project duration

The challenge
  • Replacement of the previous webshop with a new platform that meets today's technological requirements.
  • Ever-increasing range of requirements from completely analog to totally networked and digital.
  • Digitization in and across all areas up to the customer.
The result
  • Development of a functionally simple solution that is easy for customers to understand and enables quick and easy ordering.
  • New platform with all the functions of the old webshop and an improved product search via catalog structure, filtering and text search.
  • Relieving the technical advisors of administrative work so that more time is available for consulting, support and customer projects.
"The new webshop is based on the latest technologies. Nevertheless, we have not dispensed with the tried and tested and offer our customers an intuitive platform."
Rolf Bücheli Head of Services and Authorized Officer FRAISA SA (Bellach/CH)
Want to know more about topics mentioned? B2B Manufacturing

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Peter Dietrich
Our specialist Peter Dietrich Vice President Sales DACH Phone