The summit is the goal
Ekosport, the leading online retailer of ski equipment, apparel and accessories in France, is continuously expanding into other countries. To meet the huge seasonal demand between November and February, Ekosport required a scalable e-commerce solution that allowed quick and cost-efficient expansion of its winter product range. Ekosport opted for Intershop. In just 12 weeks, French integration partner DataSolution rolled out the new store to 13 countries, including France, Germany, Italy, Russia, Spain, and the UK.
Ekosport started life in 2007, selling a range of downhill skiing equipment online. Due to business success in the web, Ekosport set up a store located in Frontenex (near Albertville) in
the French Alps. Quickly earning a reputation for excellent customer service with the outdoor community, it’s grown to become one of France’s leading ski and outdoor retailers.
Today it offers an extensive collection of outdoor clothing, products and equipment for a range of specialist adventure activities, including alpine skiing, snowboarding, hiking, and cross-country skiing.
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The challenge
- Scalable: Ekosport needed an e-commerce solution that could scale quickly and cost-effectively with a growing product range, especially during the ski season.
- Flexible: the platform should also be able to expand into new markets with specialized touchpoints, e.g., focusing on cross-country skiing or ski mountaineering.
- International: another key requirement was easy localization of the product catalog, language, and payment methods for each country.
The result
- Intershop Commerce Platform is a powerful all-in-one package featuring product information management (PIM), web content management (WCM), order management system (OMS), and personalized customer communication.
- Content managers can create new websites from a central back office using common components and templates.
- Currencies are managed using payment modules, such as Ogone, Atos, Yandex (Russia), and PayPal. Intershop’s promotion engine enables Ekosport to manage and test all promotions and campaigns centrally.
- Order status and stock levels can be viewed in real time thanks to seamless integration with Ekosport’s back office, ERP, inventory, and supply chain systems.
- With the Intershop interface for Neteven—a sales management solution for marketplaces, such as Amazon and eBay—Ekosport has full control of its product range and can cater perfectly to every channel.
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