Internationally successful

Entering new markets to connect with new customers can be a tough challenge. However, in a world where global trade is becoming the new normal, this step opens up limitless growth potential. The family-owned manufacturer Häfele wanted to do just that: expand internationally. Starting in 1997 – earlier than many other manufacturers – Häfele entered the e-commerce business and brought a strong partner on board: Intershop. Today, the hardware specialist successfully operates 38 online stores worldwide via its central e-commerce solution.

Häfele is an international group of companies headquartered in Nagold, Germany. The family-owned company was founded in 1923 and today serves the furniture industry, architects, planners, the trades and retailers with fittings for furniture and construction, electronic locking systems and LED lighting in over 150 countries worldwide. Häfele develops and produces in Germany and Hungary. In fiscal year 2020, the Häfele Group generated sales of 1.39 billion Euros with an export share of 79%, 8,000 employees, 38 subsidiaries and numerous other representatives worldwide.

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Häfele SE & Co KG

Manufacturing

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subsidiaries

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articles available worldwide

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months project duration per rollout

The challenge
  • Implement a standardized, centrally managed B2B commerce platform to support international growth ambitions
  • Localization: markets of different size, each with their own requirements and expectations for the digital shopping experience
  • Integrate multiple third-party systems and interfaces of subsidiaries
The result
  • Global rollout of a centrally managed commerce platform based on Intershop, with powerful, preconfigured internationalization and localization functionalities
  • Personal account for B2B customers, including convenient self-service capabilities
  • Fast and seamless integration into existing (central and local) IT system landscapes
  • Intelligent search with automatic display of product comparisons and suggestions opens up diverse up- and cross-selling potentials
“Our requirements were high. The Intershop Commerce Platform convinced us with a variety of standard functions as well as a high degree of scalability.”
Thomas Riebe Head of Digital Commerce Solutions at Häfele
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B2B Manufacturing
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