Galatea succeeds in digitally transforming its business model thanks to Intershop.
With the aim of establishing by far the best e-commerce platform in the industry, Galatea is carrying out the digital transformation of its B2B business model, thus underlining its future growth ambitions. Their new webshop – based on the Intershop Commerce Platform – serves both B2B and B2C customers. The result is outstanding.
Galatea, part of the Martin & Servera Group since 2014, is Scandinavia's leading wholesaler of alcoholic beverages. Its extensive range includes more than 1,000 different beers, wines and spirits from all over the world and Sweden's largest selection of organic beverages. The main customers are B2B buyers from the horeca sector and the company "Systembolaget", which holds a monopoly on the sale of alcoholic beverages to end consumers in Sweden.Visit shop
Galatea was founded in 1997 as an import business by a group of friends in Stockholm.
The extensive product range includes over 1,000 different beers, wines and spirits from all over the world - tendency rising.
From 0 to 80: The goal of the new e-commerce strategy is to receive 80 percent of all orders online within a year after go-live.
"Galatea is a comparatively small company that would probably not have been able to launch e-commerce initiatives of this scale on its own. We are therefore all the more pleased that the Intershop Commerce Platform allows us to easily implement additional sales channels for our subsidiaries and to manage them centrally. Our initial investment and development effort has already paid off twice".
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