Best practice in digital wholesale

With the aim of establishing by far the best e-commerce platform in the industry, Galatea is carrying out the digital transformation of its B2B business model, thus underlining its future growth ambitions. Their new webshop – based on the Intershop Commerce Platform – serves both B2B and B2C customers. The result is outstanding.
Galatea visual: Webshop of the wholesaler

Galatea, part of the Martin & Servera Group since 2014, is Scandinavia's leading wholesaler of alcoholic beverages. Its extensive range includes more than 1,000 different beers, wines and spirits from all over the world and Sweden's largest selection of organic beverages. The main customers are B2B buyers from the horeca sector and the company "Systembolaget", which holds a monopoly on the sale of alcoholic beverages to end consumers in Sweden.

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Galatea AB

Wholesale

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year founded

Galatea was founded in 1997 as an import business by a group of friends in Stockholm.

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products

The extensive product range includes over 1,000 different beers, wines and spirits from all over the world - tendency rising.

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percent

From 0 to 80: The goal of the new e-commerce strategy is to receive 80 percent of all orders online within a year after go-live.

The challenge
  • Digital transformation of Galatea’s business model: design and implement a powerful digital B2B sales channel
  • Realize a comfortable, B2C-like shopping experience for demanding B2B customers from the horeca (hotel, restaurants and catering) sector and state-regulated retail
  • Brand development: inspiring website content, tips and product information for consumers
  • Increase customer satisfaction and strengthen new customer business
The result
  • Intershop Commerce Platform with powerful out-of-the-box B2B functionalities and convenient self-service tools
  • Fast and cost-effective rollout of the new website by setting up a sub-channel and managing it centrally via the highly scalable Intershop Commerce Platform of the parent company Martin & Servera
  • First-class digital services for B2B customers and end-consumers
  • Successful project implementation by Intershop partners Accenture and Top of Minds Go
"Galatea is a comparatively small company that would probably not have been able to launch e-commerce initiatives of this scale on its own. We are therefore all the more pleased that the Intershop Commerce Platform allows us to easily implement additional sales channels for our subsidiaries and to manage them centrally. Our initial investment and development effort has already paid off twice".
Kristina Ossmark Marketing Director at Martin & Servera
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B2B Wholesale
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Mauro Boffardi
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Mauro Boffardi
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