Intershop customer Incitec Pivot Fertilisers implements a comprehensive e-commerce solution Incitec Pivot Fertilisers visual: Unique shopping experience

Creating a compelling global brand experience

Incitec Pivot Fertilisers implements a comprehensive e-commerce solution to strengthen its B2B business.

Incitec Pivot Fertilisers-logo
Incitec Pivot Fertilisers-image

Incitec Pivot Fertilisers recognized early: if they want to survive in their business, they have to provide efficient processes and ensure a strict customer focus. In migrating to the new website,, the company successfully accelerated its digital transformation. The highly scalable architecture of the implemented Intershop Commerce Platform fully covers the geographical, cultural, and customer-specific needs of each market segment and meets the ever increasing financial and regulatory obligations of a global company.

Incitec Pivot Fertilisers is a major provider of soil health and nutrition services in Australia, helping farmers maximize productivity and remain competitive in the global marketplace. The fertilizer production company works with local distributors to provide farmers with optimal supply, world-class customer service, innovative and high-quality fertilizers and agronomic services.

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Incitec Pivot Fertilisers Manufacturing


year founded

The history of fertilisers dates back to 1919 with the founding of the Phosphate Co-operative Company of Australia Limited, which later became Pivot Limited.

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business partners and agents

Fertiliser products in loose and packaged form are distributed to farmers through a network of more than 200 business partners and agents.



Incitec Pivot employs a total of 4,500 people in the Asia-Pacific region (42.5%), America (52%) and Europe (5.5%).

The challenge
  • Implement a comprehensive e-commerce solution
  • Ensure a unified brand experience to compete with other global players online
  • Strengthening and further development of digital B2B business
The result
  • Intershop Commerce Platform to implement a state-of-the-art B2B portal with market-specific and flexible pricing
  • Optimal user experience and compatibility with the latest browsers and mobile devices
  • REST API Framework to enable real-time requests to the company’s SAP ERP system
Want to know more about topics mentioned? B2B Manufacturing

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Albert Woo
Our specialist Albert Woo General Manager APAC Phone