Large Agricultural Supplier Incitec Pivot Fertilisers Leads B2B

Digital Transformation and Strict Customer Focus

Incitec Pivot Fertilisers is a major provider of soil health and nutrition services in Australia, helping farmers maximize productivity and remain competitive in the global marketplace. The fertilizer production company works with local distributors to provide farmers with optimal supply, world-class customer service, innovative and high-quality fertilizers and agronomic services.


  • Customers should benefit from a comprehensive transaction solution
  • A unified brand experience to ensure that IPF can compete with other global players in the online business
  • Strengthening and further development of electronic B2B business


  • Intershop’s Software-as-a-Service (SaaS) solution to bring the B2B portal up to date and to offer a customer experience that is as optimal as possible
  • Intershop Commerce Suite as the digital foundation for the new website to cover all business processes so that customers benefit from a comprehensive transaction solution
  • REST API Framework to enable real-time requests to the company's SAP ERP system

Other Benefits

  • The online portal supports market-specific and flexible pricing
  • By shifting offline sales activities to the digital sector, customers can increasingly control the process themselves
  • The website provides the user with a rich experience compatible with the latest browsers and mobile devices

Incitec Pivot Fertilisers

Business Model


Synaptic Commerce Partner
Google Analytics
SAP Crystal Reports


Contact us now

James Davis
James Davis
Marketing Manager