Creating a compelling global brand experience
Incitec Pivot Fertilisers implements a comprehensive e-commerce solution to strengthen its B2B business.
Incitec Pivot Fertilisers recognized early: if they want to survive in their business, they have to provide efficient processes and ensure a strict customer focus. In migrating to the new website, Fertshed.com.au, the company successfully accelerated its digital transformation. The highly scalable architecture of the implemented Intershop Commerce Platform fully covers the geographical, cultural, and customer-specific needs of each market segment and meets the ever increasing financial and regulatory obligations of a global company.
Incitec Pivot Fertilisers is a major provider of soil health and nutrition services in Australia, helping farmers maximize productivity and remain competitive in the global marketplace. The fertilizer production company works with local distributors to provide farmers with optimal supply, world-class customer service, innovative and high-quality fertilizers and agronomic services.
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year founded
The history of fertilisers dates back to 1919 with the founding of the Phosphate Co-operative Company of Australia Limited, which later became Pivot Limited.
> 200
business partners and agents
Fertiliser products in loose and packaged form are distributed to farmers through a network of more than 200 business partners and agents.
4500
employees
Incitec Pivot employs a total of 4,500 people in the Asia-Pacific region (42.5%), America (52%) and Europe (5.5%).
- Implement a comprehensive e-commerce solution
- Ensure a unified brand experience to compete with other global players online
- Strengthening and further development of digital B2B business
- Intershop Commerce Platform to implement a state-of-the-art B2B portal with market-specific and flexible pricing
- Optimal user experience and compatibility with the latest browsers and mobile devices
- REST API Framework to enable real-time requests to the company’s SAP ERP system
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