The ease of buying online

More and more manufacturers are investing in digital sales- and service channels to differentiate from the competition, tap into new sales potential and ensure efficient, seamless interaction with their customers. Although Teka already had a website in place for the kitchen studio customer segment, it was not what we call “state of the art” in e-commerce. To meet the expectations of today's B2B customers and provide them with the best possible service at every stage of the customer journey, Teka decided to implement a powerful e-commerce solution based on Intershop!

Teka Group is a multinational corporation founded in Germany in 1924 and now operating in more than 100 countries worldwide. The company specializes in stainless steel sinks, taps, built-in kitchen appliances, including ovens and hobs, and bathroom solutions. The group's main brands include Teka, Küppersbusch, Intra, and Mofém.

https://www.teka.com/global/

TEKA Industrial SA

Manufacturing

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countries

Teka is present in more than 100 countries worldwide. In some of them, the Group is the market leader in the field of kitchen equipment (including Spain, Portugal, Mexico, Thailand, UAE).

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months

Thanks to the support of system integrator Sugerendo, the B2B online shop went live on Intershop after a project duration of just three months. Customer feedback has been consistently positive.

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percent

Teka’s ambition is to generate up to 20% of their total revenues via digital channels in the medium term.

The challenge
  • Boost customer satisfaction through more convenient order processes and practical self-service tools  
  • Increase efficiency by relieving sales and call center teams of routine tasks (e.g., manual order entry, information on prices, stock availability, order and delivery status, etc.)
The result
  • B2B online shop based on the Intershop Commerce Platform, implemented by Intershop partner Sugerendo
  • Turbo launch within just three months thanks to MVP approach, blueprint store and comprehensive pre-integrated B2B functionalities
  • Win-win situation thanks to digital self-services: Teka reduces workload of its sales and service staff, while customers benefit from convenient procurement processes and 24/7 access to product-, order- and delivery information
"Intershop is the perfect solution for us. The platform is reliable and powerful, can be flexibly adapted to the complex organizational structures of B2B commerce, and also offers all the functions for a rapid rollout of digital sales channels. As a result, we were able to successfully go live with our first B2B online shop for the Spanish market within just three months."
IT Director at Teka
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B2B Manufacturing
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Gerrit Enthoven
Our specialist
Gerrit Enthoven
Director Sales EMEA Phone