Until about five years ago, Isero had a web shop on outdated technology. For example, the site was not responsive and looked old-fashioned. By now, they have a fully-fledged e-commerce platform with which they serve the customer with more than just products. “It doesn’t matter where our customers enter or leave the customer journey, as long as they find what they need”, explains Suzanne Bussman-van Es Isero’s take on digitization. In the more than four years that Suzanne has been working for Isero, a lot has changed.