Unifying digital commerce and content for global success
Rijk Zwaan boosts efficiency and user satisfaction with unified content and commerce platform.
As Rijk Zwaan expanded its global operations, the need for a cohesive digital platform became critical. With multiple user types, including growers and retailers, accessing a vast range of product information and industry news, the company struggled with fragmented search experiences and operational inefficiencies. By partnering with Intershop for commerce and Contentful for content management, Rijk Zwaan successfully unified its digital systems, delivering a seamless and efficient platform that enhances both content and commerce, dramatically improving the user experience.
Rijk Zwaan, founded in 1924, is a global leader in the development and distribution of high-quality vegetable seeds. Headquartered in the Netherlands, the company operates in over 100 countries, with a focus on innovation, sustainability, and improving the global food supply. Through close partnerships with growers, distributors, and retailers, Rijk Zwaan aims to bring healthier vegetables to consumers worldwide. With 4,000 employees, the company is also known for its commitment to employee well-being and is regularly ranked among the top companies to work for in the Netherlands.
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crops and more than 1800 fruit and vegetable varieties
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employees in over 30 countries
- Fragmented user experience across multiple platforms, leading to inefficiency and frustration
- Difficulty retrieving and unifying content due to custom data configurations
- Inefficient content and product search, reducing user satisfaction
- Complex management of multiple search systems
- Contentful CMS integration: Provided flexible and efficient content management, enabling Rijk Zwaan to manage and deliver a wide range of content across 35 countries.
- Intershop Commerce Platform: Streamlined product catalog management and e-commerce operations, enhancing the customer experience by unifying product data with content.
- SPARQUE.AI custom search: Implemented a unified, AI-driven search engine that integrated content from Contentful and product data from Intershop, delivering accurate, fast, and relevant search results.
- Scalable, API-first architecture: Enabled future-proof digital platforms, allowing seamless updates and integration with new technologies as Rijk Zwaan continues to evolve.
The collaboration with SPARQUE.AI, Contentful, and Intershop has greatly enhanced our ability to deliver a frictionless customer experience. Our customers can now search for vegetable seeds, knowledge and the lastest news, all combined in one solution.
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