Happy customers fuel business growth

Paredes is known for its superior customer service. To further improve customer satisfaction, enhance its brand image and increase sales, the leading provider of professional hygiene solutions decided to implement a new future-proof digital sales channel in April 2020. The new B2B online shop runs on the powerful Intershop Commerce Platform in the Microsoft Azure Cloud.

For more than five decades, the Paredes Group has been developing, producing and distributing innovative products and solutions for professional hygiene and safety. With a turnover of 220 million euros in 2020, Paredes is the second largest company in its sector in France. In order to respond in the best possible way to the changing challenges of its customers, the Paredes commercial teams are divided into four areas of expertise. This enables the 200 dedicated experts to understand customers' needs precisely and offer them perfectly tailored solutions. With its new digital sales and service portal, Paredes strengthens its superior customer service and further enhances the customer experience.

Visit shop

Groupe Paredes SA

Manufacturing

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dedicated employees boost customer satisfaction by utilizing the new possibilities of the digital channel.

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of total sales are to be generated online in the future.

+ 0 %

increase in average basket value in the first pilot phase.

The challenge
  • Increase customer satisfaction and loyalty significantly
  • Boost online sales and profitability through up- and cross selling
  • Use data to optimize the product and service portfolio
  • Increase internal efficiencies with time-saving, transparent digital B2B sales, service and logistics processes
The result
  • Modern, future-proof digital B2B sales channel based on the Intershop Commerce Platform and operated in the highly secure Microsoft Azure Cloud
  • Powerful B2B features, e.g. for mapping highly complex approval workflows and customer-specific tiered pricing
  • Integrated PIM system for an efficient management of extensive product information
  • Convenient ordering functions and a wide range of options for profitable up- and cross-selling
“The digital channel opens up new up-selling and cross-selling potential for us. The average shopping cart has increased by 25% among our pilot customers.”
Emilie Caplat Director Customer Support and Digital Transformation at Paredes
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B2B Manufacturing
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Toufik Boudellal
Our specialist
Toufik Boudellal
Country Manager France Phone