A significant milestone in digital transformation

Bürklin is setting new standards in the electronics industry with its Intershop-based online store.

Bürklin GmbH
Bürklin GmbH

Following strategic planning, Bürklin decided to migrate to the powerful Intershop Commerce Platform to adapt to the rapidly changing market requirements. The new online store marks an important milestone in the company’s digital transformation from a catalog distributor to the leading international high-service distributor of electronic components and parts.

Bürklin is the high-service distributor for electronic components with the best selection of high-quality, innovative products from leading manufacturers as well as supplementary services for development, maintenance and training. In addition to connectors and cables & wires, the company’s expertise lies in the fields of electromechanics, active & passive components and automation. The range is rounded off with suitable tools, measurement technology and consumables such as batteries and chemical auxiliaries. Bürklin supplies the equipment manufacturing, mechanical & plant engineering, medical technology, automotive and electronics manufacturing services (EMS) sectors, among others. As a committed, reliable and competent partner since 1954, Bürklin is the first choice for suppliers, manufacturers and customers, allowing them to exploit their potential with tailor-made solutions and making them more successful in the long term.

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Bürklin GmbH & Co. KG Wholesale

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leading manufacturers

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delivery promise:

Ordered today, delivered tomorrow

The challenge
  • Implementing a future-proof, customer-centric online store to strengthen the digital presence and optimize customer experience
  • Increasing the share of online sales
  • Optimizing the presentation and findability of the comprehensive product range
The result
  • High-performance online store, powered by Intershop
  • Digital customer portal with comprehensive self-service options, including 24/7 access to order history and status, shipment tracking, administration of watch lists and order templates, and master data management
  • Optimized user experience with fast loading times and intuitive navigation on all devices
  • Improved buying experience thanks to convenient search and filter functions
“With the new online store, we have paved the way for further growth and the integration of future digital trends.”
Caren Jaeger Head of E-Commerce at Bürklin
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