Successful customer retention at Xerox

Platform change at Xerox

Xerox has been a leading provider of document management services and solutions for over 50 years. Faced with an e-commerce solution that was showing its age, the company had to choose between upgrading the existing system and replacing it with a new one. Xerox took the second route and migrated to Intershop’s e-commerce solution.

Challenge

  • Introduction of a new e-commerce system that meets high standards of quality, efficiency and customer focus
  • Establishment of a new, powerful sales channel
  • Strengthening customer loyalty and brand presence

Solution

  • New website with comprehensive, state-of-the-art e-commerce functions based on powerful Intershop technology
  • Advanced search function, which is based on FactFinder technology from Intershop partner Omikron
  • Project realized in time and in budget

Other Benefits

  • Analysis of customer buying behavior as a performance indicator of its online store
  • Clearly structured layout integrating one-page checkout functionality and an intuitive navigation tool
  • Fast and reliable delivery service, supported by end-to-end mapping of business processes

Xerox Corporation

Business Model
B2B
B2C

Sector
Manufacturing
Retail
Wholesale

Implementation Partner
WUNDERMAN THOMPSON Commerce

Synaptic Commerce Partner
Cloudflare

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Bobby McMullen
Bobby McMullen
Business Development Manager