Intershop Customer Trony Trony visual: Creating a consistent omnichannel brand experience

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Trony creates maximum efficiency through central coordination of sales & shipping.

G.R.E. Grossisti Riuniti Elettrodomestici S.P.A. - Trony-logo
G.R.E. Grossisti Riuniti Elettrodomestici S.P.A. - Trony-image

Achieving the company’s vision of “any time, any place” online shopping was a complex proposition for Trony. To optimize its logistics and fulfill customer orders quickly, the retailer required a high degree of system integration that allows real-time visibility of all available inventories throughout its locations in Italy.

Trony is an Italian retailer specializing in consumer electronics, computers, telephones, and household appliances. Comprising a consortium of 15 companies, Trony has a nationwide network of 15 warehouses and 190 retail stores.

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G.R.E. Grossisti Riuniti Elettrodomestici S.P.A. - Trony Retail




retail stores


months to launch the online presence

The challenge
  • Seamlessly integrate 15 enterprise resource planning (ERP) systems
  • Create a consistent, single-provider, omnichannel brand experience - despite a complex organizational structure
  • Connect over 200 separate locations to enable real-time inventory visibility
The result
  • All online orders are managed and fulfilled using Intershop Commerce Platform
  • Efficient logistics: each order is automatically forwarded to the optimum location for fast delivery
  • Powerful product information management (PIM) system enables product presentation with images, text, and rich content
  • Dynamic search and rating functionality thanks to integrated search engines and rating services
"Intershop’s functionality was the right fit for our specifications around product presentation, payment process, back-end management, flexible integration, microsite, and adaptability to graphics requests. In just six months, we were able to launch an online presence that enables the group to act as a single brand operation, integrating the platforms of all Trony subsidiaries to extend the widest choice of product offerings to customers."
Alessandro Bergamasco CIO and co-director of e-commerce at Trony
Want to know more about topics mentioned? B2C Retail

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Gerrit Enthoven
Our specialist Gerrit Enthoven Executive VP Customer Acquisition Phone