Achieving the company’s vision of “any time, any place” online shopping was a complex proposition for Trony. To optimize its logistics and fulfill customer orders quickly, the retailer required a high degree of system integration that allows real-time visibility of all available inventories throughout its locations in Italy.
Trony is an Italian retailer specializing in consumer electronics, computers, telephones, and household appliances. Comprising a consortium of 15 companies, Trony has a nationwide network of 15 warehouses and 190 retail stores.Visit shop
months to launch the online presence
"Intershop’s functionality was the right fit for our specifications around product presentation, payment process, back-end management, flexible integration, microsite, and adaptability to graphics requests. In just six months, we were able to launch an online presence that enables the group to act as a single brand operation, integrating the platforms of all Trony subsidiaries to extend the widest choice of product offerings to customers."
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