Succeeding with a global
e-commerce strategy
As the Brita online store so elegantly demonstrates, the Intershop Commerce Solution integrates seamlessly with third-party content management systems—even in the cloud. The Brita brand platform features a responsive front-end that is delivered using the Magnolia content management system. The new e-commerce system has been running since late August 2017 on the Intershop Commerce Platform in the Microsoft Azure cloud.
A long-established brand Brita is a global leader in water filtration products. In many countries, it is synonymous with filtered drinking water.
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The challenge
- Transfer Brita’s entire digital infrastructure to the cloud.
- Create an Intershop-based platform that supports a range of B2C and B2B commerce scenarios, including auto-delivery of water filter products.
- Incorporate standardized interfaces (REST APIs) and internationalization features to support future growth at Brita.
The result
- Headless commerce: Intershop Commerce Platform serves as a powerful control center inserted between the customized front-end (Magnolia) and Brita’s in-house IT systems.
- Microsoft Azure: this high-security, subscription-based cloud solution offers virtually unlimited scalability.
- Magnolia: deploying this customizable content management system creates a unique shopping experience for Brita customers.
- Scalable: thanks to the Intershop subscription model and Microsoft Azure cloud, Brita doesn’t have to invest in new infrastructure as its business grows.
- Cross-channel customer experience: all online store functionalities are available at all times on all types of devices—and even in offline stores.
- International: the new Brita store is equipped for all future roll-outs in all new markets—whether B2B or B2C.
"The ability to scale globally is a major priority for our company. The internationalization options and subscription functionality in Intershop Commerce Management B2X are a perfect fit with our business and marketing strategy."
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