Intershop Customer Brita Brita Water visual

Succeeding with a global
e-commerce strategy

With Intershop, Brita is focusing on the headless commerce strategy.

BRITA GmbH-logo
BRITA GmbH-image

As the Brita online store so elegantly demonstrates, the Intershop Commerce Solution integrates seamlessly with third-party content management systems - even in the cloud. The Brita brand platform features a responsive front-end that is delivered using the Magnolia content management system. The new e-commerce system has been running since late August 2017 on the Intershop Commerce Platform in the Microsoft Azure cloud.

A long-established brand, Brita is a global leader in water filtration products. In many countries, it is synonymous with filtered drinking water.

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BRITA GmbH Manufacturing


national and international subsidiaries


million euros revenue


year founded

The challenge
  • Transfer Brita’s entire digital infrastructure to the cloud
  • Create an Intershop-based platform that supports a range of B2C and B2B commerce scenarios, including auto-delivery of water filter products
  • Incorporate standardized interfaces (REST APIs) and internationalization features to support future growth at Brita
The result
  • Headless commerce: Intershop Commerce Platform serves as a powerful control center inserted between the customized front-end (Magnolia) and Brita’s in-house IT systems
  • Microsoft Azure: this high-security, subscription-based cloud solution offers virtually unlimited scalability
  • Magnolia: deploying this customizable content management system creates a unique shopping experience for Brita customers
  • Scalable: thanks to the Intershop subscription model and Microsoft Azure cloud, Brita doesn’t have to invest in new infrastructure as its business grows
  • Cross-channel customer experience: all online store functionalities are available at all times on all types of devices - and even in offline stores
  • International: the new Brita store is equipped for all future roll-outs in all new markets - whether B2B or B2C
"The ability to scale globally is a major priority for our company. The internationalization options and subscription functionality in Intershop Commerce Management B2X are a perfect fit with our business and marketing strategy."
Peyman Pakzad Senior Digital Manager International at Brita
Want to know more about topics mentioned? B2BB2C Manufacturing

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Peter Dietrich
Our specialist Peter Dietrich Vice President Sales DACH Phone