Brita Relies on Intershop in the Cloud

Brita Relies on Intershop in the Cloud

Pure Genius

As the Brita online store so elegantly demonstrates, Intershop Commerce Suite integrates seamlessly with third-party content management systems—even in the cloud. The Brita brand platform features a responsive front-end that is delivered using the Magnolia content management system. The new e-commerce system has been running since late August 2017 on Intershop Commerce Management 7 in the Microsoft Azure cloud.

A long-established brand, Brita is a global leader in water filtration products. In many countries, it is synonymous with filtered drinking water.


  • Transfer Brita’s entire digital infrastructure to the cloud.
  • Create an Intershop-based platform that supports a range of B2C and B2B commerce scenarios, including auto-delivery of water filter products.
  • Incorporate standardized interfaces (REST APIs) and internationalization features to support future growth at Brita.


  • Headless commerce: Intershop Commerce Suite serves as a powerful control center inserted between the customized front-end (Magnolia) and Brita’s in-house IT systems.
  • Microsoft Azure: this high-security, subscription-based cloud solution offers virtually unlimited scalability.
  • Magnolia: deploying this customizable content management system creates a unique shopping experience for Brita customers.

Other Benefits

  • Scalable: thanks to the Intershop subscription model and Microsoft Azure cloud, Brita doesn’t have to invest in new infrastructure as its business grows.
  • Cross-channel customer experience: all online store functionalities are available at all times on all types of devices—and even in offline stores.
  • International: the new Brita store is equipped for all future roll-outs in all new markets—whether B2B or B2C.
The ability to scale globally is a major priority for our company. The internationalization options and subscription functionality in Intershop Commerce Management B2X are a perfect fit with our business and marketing strategy.

Peyman Pakzad

Senior Digital Manager International at Brita


Business Model


Implementation Partners
Ray Sono AG

Synaptic Commerce Partner
Microsoft Dynamics 365 for Sales
Magnolia CMS
Microsoft Azure Cloud

Contact us now

Sören Richter
Sören Richter
Customer Success Manager

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