With Intershop, Brita is focusing on the headless commerce strategy.
As the Brita online store so elegantly demonstrates, the Intershop Commerce Solution integrates seamlessly with third-party content management systems - even in the cloud. The Brita brand platform features a responsive front-end that is delivered using the Magnolia content management system. The new e-commerce system has been running since late August 2017 on the Intershop Commerce Platform in the Microsoft Azure cloud.
A long-established brand, Brita is a global leader in water filtration products. In many countries, it is synonymous with filtered drinking water.Visit shop
national and international subsidiaries
million euros revenue
"The ability to scale globally is a major priority for our company. The internationalization options and subscription functionality in Intershop Commerce Management B2X are a perfect fit with our business and marketing strategy."
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