International expansion of an online pure player

The self-proclaimed “Petrolheads” have been recording high growth figures for years and continue to unwaveringly pursue their international expansion course. This is one of the reasons why PIERCE is one of the most successful Swedish e-commerce companies of all time. But that’s not all: the vision is to become the best retailer in the industry as a digital provider, delivering shopping experiences that set standards in the long term.

PIERCE visual: International expansion

PIERCE is a Swedish B2C online vendor for motorcycle spare parts, accessories, clothing and streetwear, operating throughout Europe and serving a wide range of markets. Its brands are aimed equally at motocross enthusiasts, friends of cultivated road touring and snowmobile fans.

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Pierce AB



business growth in 2019


products in the range


European markets

The challenge
  • Close to 40 webshops in 17 countries
  • Manage peak loads on Black Fridays and during the holiday season
  • Perfect linking of the IT landscape to ensure seamless customer journey on each device
The result
  • Intershop Commerce Platform with progressive web app front-end
  • Fully integrated with ERP Visma Business
  • About 40 international online stores on one Intershop platform
  • Intelligent Loop54 search engine
"Now that our front-end architecture is in place with Intershop and our PIM (Product Information Management) and CRM (Customer Relationship Management) are running, we are working on data exchange between these platforms to deliver an even more compelling, segmented and personalized customer experience. In addition, we are working with Artificial Intelligence and Machine Learning not only to optimize the customer experience, but also to make our operational processes even smarter."
Willem Voss Chief Operations Officer at PIERCE
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B2BB2C Wholesale
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Mauro Boffardi
Our specialist
Mauro Boffardi
Customer Success Manager Phone