Intershop Customer Pierce PIERCE visual: International expansion

International expansion of an online pure player

Pierce, thanks to AI-powered technology, implements processes more intelligently.

Pierce AB-logo
Pierce AB-image

The self-proclaimed “Petrolheads” have been recording high growth figures for years and continue to unwaveringly pursue their international expansion course. This is one of the reasons why PIERCE is one of the most successful Swedish e-commerce companies of all time. But that’s not all: The vision is to become the best retailer in the industry as a digital provider, delivering shopping experiences that set standards in the long term.

PIERCE is a Swedish B2C online vendor for motorcycle spare parts, accessories, clothing and streetwear, operating throughout Europe and serving a wide range of markets. Its brands are aimed equally at motocross enthusiasts, friends of cultivated road touring and snowmobile fans.

Visit shop
Pierce AB Retail

0 %

business growth in 2019


products in the range


European markets

The challenge
  • Run almost 40 online shops in 17 countries
  • Manage peak loads on Black Fridays and during the holiday season
  • Integrate online shop into the existing IT landscape to ensure a perfect customer journey on every device
The result
  • Central administration of almost 40 international online shops using the highly scalable Intershop Commerce Platform
  • Mobile-first approach: Progressive web app frontend ensures short loading times and a frictionless user experience on mobile devices
  • Seamless integration into the existing IT landscape
"Now that our frontend architecture is in place with Intershop and our PIM (Product Information Management) and CRM (Customer Relationship Management) are running, we are working on data exchange between these platforms to deliver an even more compelling, segmented and personalized customer experience. In addition, we are working with Artificial Intelligence and Machine Learning not only to optimize the customer experience, but also to make our operational processes even smarter."
Willem Voss Chief Operations Officer at PIERCE
Want to know more about topics mentioned? B2C Retail

Want more insights?

The Intershop newsletter keeps you up-to-date on the trends and best practices in digital commerce. Learn from the experience of our customers who regularly share their strategies for a successful digital transformation. We’ll be happy to inspire you!

Mauro Boffardi
Our specialist Mauro Boffardi Customer Success Manager Phone