Customer Care

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Highline Warren implements a high-performance e-commerce website through Intershop.

Highline Warren LLC-logo
Highline Warren LLC-image

Online revenues in the automotive aftermarket are growing at an unprecedented rate. To meet the high demand for online ordering, Highline Warren needed to establish a scalable 24/7 online channel. The existing solution limited the growth of the business, lacked flexibility and didn't have the self-service shopping features their customers needed. Therefore, the focus of the new online store was on enhanced product visibility and extensive self-service capabilities to increase customer adoption and strengthen market share organically.

Highline Warren is North America’s premier distributor of automotive chemicals and products, offering strategic manufacturing and market exclusives to thousands of client businesses.

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Highline Warren LLC Wholesale

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years quick lube industry leader


thousand total square foot distribution space in 4 distribution centers across the country


million items shipped each month

The challenge
  • Replatforming: business grown out of old solution
  • Realize a powerful e-commerce website with extensive self-service options that meets the increasing expectations of B2B customers
  • More flexibility and enhanced product visibility
  • Strengthen market share organically
The result
  • “Amazon-like” shopping experience and access to the industry’s broadest assortment of over 4,500 items
  • Individually created parts finder to ensure that only the right products end up in the shopping cart
  • Smooth project process with stakeholders from different departments to identify customer needs and business requirements right from the start
  • Customer-centric and intuitive platform with low business risk to focus on scaling the business
  • Tremendous increase of monthly online registrations
  • More time for the sales team to help support customers in deeper ways
"Our initial growth goal for year one was to drive a 10% increase in new online customer registrations. After the first six months, we saw an increase of over 22%!"
Mike Quinlan Director of Marketing at Highline Warren
Want to know more about topics mentioned? B2B Wholesale

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Octavio Perales
Our specialist Octavio Perales Vice President of Delivery North America Phone