Intershop Customer Block-Groupe Intershop Customer Block

Shaping the future of the food trade

Block Group sets standards with a smart digitalization strategy.

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A juicy steak, a delicious premium burger, the best sauces and spices for moments of enjoyment at home: The Block Group has achieved cult status because of the standards it’s set in gastronomy and food production. To strengthen the online brand experience and give customers flexible access to Block's products, the long-established Hamburg-based family business realized a clever digitalization strategy together with Intershop and its business partner signTEK.

The Block Group specializes in the areas of system catering, hotel business and food production. The success story goes back to the first Block House steak restaurant, which opened in 1968 in Hamburg-Winterhude. The current group of companies gradually grew out of the experience gained in running restaurants, the passion for gastronomy and the high quality standards. There are now 55 Block House restaurants across Europe, serving more than 6 million guests a year.

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companies

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restaurants across Europe

The challenge
  • Digitalizing offline sales processes in B2C and B2B food retailing and food service
  • Introducing a high-performance e-commerce platform for the central management of multiple online stores
  • Flexibly tapping new business potential in order to continue serving customers and secure revenues in times of the coronavirus pandemic
The result
  • Intershop Commerce Platform as the core of an ambitious digitalization initiative, implemented and hosted by Intershop partner signTEK 
  • The multi-client platform enables flexible, efficient rollout of different digital sales strategies, including B2C and B2B online stores for groceries as well as click & collect solutions for the foodservice industry
  • Strong customer loyalty by realizing a compelling, mobile-optimized online customer experience 
“E-food commerce and the coronavirus pandemic have confronted us with major challenges, but we have mastered them thanks to an ambitious digitalization strategy, the right technology, and the implementation expertise of our project partner signTEK. With Intershop, we have a flexible, highly scalable commerce platform in place that gives us maximum flexibility in implementing digital business models.”
Patrick Gnaier
Patrick Gnaier Managing Director of Block Systems GmbH
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