Personalized Experience for Shoppers

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Customers Details

À la Carte — B2B Commerce

Martin & Servera is a Swedish, family-owned group of companies that delivers beverages, fresh produce, foodstuffs, equipment and services to restaurants, cafés, bars and canteens across Sweden every day. In order to boost their already substantial online business, they selected Intershop as basis of their new innovative B2B online shop.

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share of online revenues in total revenues

E-commerce accounts for 70% of Martin & Servera's business, which is why the company regularly updates its B2B channel.

new e-commerce platform

The company last launched a new e-commerce platform, the Intershop Commerce Suite, in January 2018.

sales offices

From Malmö in the south to Luleå in the north: The leading restaurant and catering specialist has a total of 13 sales offices throughout Sweden.

Challenge

Creation of a comfortable and fast customer experience, which is offered by the simple order on an on-line platform
The new website was to offer customers an authentic B2C-like shopping experience and powerful functionalities for the specific requirements of B2B businesses
Products specifically tailored to the customer through the personalization of product content

Intershop platform with extensive personalization functionalities for delivering relevant content tailored to customer needs
Easy integration into the existing IT landscape and powerful B2B functionalities out-of-the-box
Realization of an innovative, B2C-like shopping experience

Other Benefits

Martin & Servera with innovative solutions as the only B2B player among the top ten web shops in Sweden
Changing role of sales staff due to increase in online orders: more time for maintaining and expanding personal customer relationships
Improvement of the customer journey and the web shop through lunch sessions and tests with selected customers