From online store to multichannel strategy

In order to keep growing, Mister Spex needed to replace its proprietary e-commerce platform with a reliable and scalable solution that would enable quick, easy, and cost-efficient roll-out in new markets. With the business also becoming more complex, Mister Spex opted for the Intershop Commerce Platform. This enables the company to add new functionality, sales channels, and market-specific stores as and when required—incorporating all channels and without any interruption in service.

Mister Spex is Germany’s biggest online optician and one of the largest in Europe, operating in eleven countries and getting an average of more than 60,000 website visitors every day. In addition to contact lenses, the Berlin-based company offers its over two million customers the most extensive range of directly available brand-name glasses and sunglasses in Europe—all at excellent value for the money.

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Mister Spex GmbH

Retail

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products

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website visitors a day

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online stores

The challenge
  • Migrate 240,000 products from the old platform to Intershop
  • Enable virtual shopping via webcam or photo upload
  • Create a consistent presence across all touchpoints—smartphone, PC, and offline store
The result
  • Intershop Commerce Platform as a robust platform for online stores
  • Platform is integrated with the Microsoft Dynamics NAV ERP system
  • Intershop Product Information Management (PIM) ensures consistently high data quality
  • Personalized and convenient customer experience across all channels
  • More purchases per visitor—thanks in part to highly personalized promotion pages
"Our plans to grow the business internationally meant we had to switch from our in-house store solution to a platform that would meet our complex technical needs: stability, scalability, and fast international roll-out. Intershop 7 is 100 percent what we were looking for—and we're convinced that Intershop is the best possible partner to help us achieve our ambitious goals."
Dirk Graber CEO, Mister Spex GmbH
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Tobias Giese
Our specialist
Tobias Giese
Vice President Digital Solutions Phone