Ordering made easy for takeaway customers

Under the “Jim Block” brand, the Hamburg-based Block Group operates a total of twelve better-burger restaurants in Hamburg, Berlin and Hanover. In 2019, Jim Block served around 1.8 million burger meals to its more than 1.5 million guests. The focus was on the stationary as well as the takeaway business. In order to offer burger customers more flexible ordering options, not only during the Corona pandemic, Jim Block decided to launch an Intershop-based Click & Collect online shop.

In addition to premium burgers from the in-house Block House butchery, Jim Block also offers its customers an increasing number of vegan, vegetarian, regional and seasonal alternatives. The restaurant chain, founded in Hamburg in 1973, is part of the long-established Block Group, which specializes in the areas of system catering, hotel business and food production.

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Jim Block Restaurantbetriebe GmbH

Retail

> 0

million

customers in 2019

> 0

million

burger menus served in 2019

0

months

from project start to go-live

The challenge
  • Implement a flexible click & collect solution including a configurator for individual burger menus
  • Integrate Jim Block restaurants with their individual requirements to, e.g., efficiently track and manage inventory, orders, and cancellations
  • Improve online brand experience and customer loyalty
The result
  • Convenient click & collect solution based on the Intershop Commerce Platform and implemented by Intershop partner signTEK
  • Jim Block customers can conveniently configure their burger menus online and then pick them up on schedule
  • Mobile first: intuitive user interface, mobile-optimized and designed to meet the needs of the target group
  • Store app that allows individual restaurants to manage order entry and time slots for pickup, or take products online/offline
  • Integration of the Jim Block customer card, which customers can activate both when paying in the online shop and when picking up their order
“With the click & collect solution ordering system for Jim Block, we have been able to implement a highly innovative solution with many individual requirements and at the same time further expand our expertise in the gastronomy sector”.
Steffen Höpfinger CEO of signTEK
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Sören Richter
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Sören Richter
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