Buyers of all sizes are turning to marketplaces to purchase
products and services. Connect your commerce platform
to relevant online marketplaces and watch your sales grow.
All kinds of digital marketplaces – from familiar names like Amazon and Alibaba, to highly specialized sites like Mercateo – digitally connect buyers and sellers. Connecting to these established digital commerce channels is a proven way to boost your global revenue.
An online marketplace offers buyers the following advantages:
An online marketplace offers sellers the following advantages:
“Together with Intershop, we take care that businesses of any size expand their reach, connect with more customers, and grow their business.”
Intershop’s technology gives you the ability to easily sell your products on Amazon, Alibaba, and any other major marketplace. We work closely with several digital marketplace integrators to seamlessly connect our e-commerce platform and order management systems with your preferred sales channels. Here are a few more benefits:
Gartner says by 2023, organizations that have operated enterprise marketplaces for more than one year will see at least a 10% increase in digital revenue. For sellers and brands, this means they can significantly increase their visibility.
Digital B2B buying habits
Today’s B2B buyers primarily research and purchase online. Marketplaces are becoming more and more important, disrupting traditional (offline) B2B sales processes.
Amazon sets the standard for customer expectations
The “Amazon experience” has set the benchmark for online shopping. As a manufacturer or distributor, you need to deliver the best-in-class experience and service that your customers expect.
Build customer value quickly
Organic search and sponsored product listings are costly. Marketplaces are an excellent way to quickly expand your reach, enter new markets, increase sales without making major investments.
Risk-free product assortment expansion
Give buyers access to a specific catalog and selection of products per marketplace and offer them an excellent, consumer-like shopping experience at the same time.
An online marketplace connects different sellers on one website. Buyers can find everything in one place, regardless of the seller. On the online marketplace, prices and products can be conveniently compared. They also provide greater transparency for product availability and inventory levels. In addition, product reviews make up a large part of the decision-making and actual buying process. Finally, online marketplaces are ideal for reaching new target groups.
In the long run, B2B companies will have to ask themselves whether they can do without a connection to online marketplaces at all – or build their own online marketplace. Many B2B companies are already bringing together their supply chain in one central location to provide their customers with a seamless shopping experience, far beyond their own product range. If buyers can find everything they need in your own online marketplace, they don't need to switch channels to keep on buying. This way, you increase loyalty permanently.
Online marketplaces set standards in terms of customer-centricity and product range. What do B2B companies need to know in order to succeed there? Our webinar will help you to develop your very own online marketplace strategy.
Intershop is the leading choice for the world’s most successful B2B organizations. Get in touch with one of our specialists or book a demo to find out why.