All kinds of digital marketplaces – from familiar names like Amazon and Alibaba, to highly specialized sites like Mercateo – digitally connect buyers and sellers. Connecting to these established digital commerce channels is a proven way to boost your global revenue.
“Together with Intershop, we take care that businesses of any size expand their reach, connect with more customers, and grow their business.”
Intershop’s technology gives you the ability to easily sell your products on Amazon, Alibaba, and any other major marketplace. We work closely with several digital marketplace integrators to seamlessly connect our e-commerce platform and order management systems with your preferred sales channels. Here are a few more benefits:
Digital B2B buying habits
Today’s B2B buyers primarily research and purchase online. Marketplaces are becoming more and more important, disrupting traditional (offline) B2B sales processes.
Amazon sets the standard for customer expectations
The “Amazon experience” has set the benchmark for online shopping. As a manufacturer or distributor, you need to deliver the best-in-class experience and service that your customers expect.
Build customer value quickly
Organic search and sponsored product listings are costly. Marketplaces are an excellent way to quickly expand your reach, enter new markets, increase sales without making major investments.
Risk-free product assortment expansion
Give buyers access to a specific catalog and selection of products per marketplace and offer them an excellent, consumer-like shopping experience at the same time.
In the long run, B2B companies will have to ask themselves whether they can do without a connection to online marketplaces at all – or build their own online marketplace. Many B2B companies are already bringing together their supply chain in one central location to provide their customers with a seamless shopping experience, far beyond their own product range. If buyers can find everything they need in your own online marketplace, they don't need to switch channels to keep on buying. This way, you increase loyalty permanently.
Intershop is the leading choice for the world’s most successful B2B organizations. Get in touch with one of our specialists or book a demo to find out why.