Scandinavia’s leading provider of electronic goods, Elkjøp, achieved a one-third increase in online revenue in just one year. The company is pursuing an omni-channel strategy to create a rich and ubiquitous customer experience—from its brick-and-mortar stores and online shop to its customer service center. When searching for the necessary e-commerce platform, the most important criteria for Elkjøp were scalability and stability across all digital channels. Intershop was the perfect match.
Established in 1962, Elkjøp is Scandinavia’s leading provider of electronic products. The Norwegian company’s product range spans consumer electronics, household appliances, telecommunications, photography, and IT. Employing some 8,000 people in 300 stores, it is active in eight markets: Norway, Sweden, Denmark, Iceland, Faroe Islands, Finland, the Czech Republic and Slovakia. Elkjøp is part of Dixons Retail plc, Europe’s leading consumer electronics retailer.Visit shop
growth since 2006
"We are constantly developing our online shop to improve the user experience and simplify the purchase process for our customers. Our website is geared toward the mobile lifestyle and specific needs of our customers. The Intershop platform is extremely stable and secure—two critical factors when it comes to testing new markets."
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