Electrifying customer experience
Scandinavia’s leading provider of electronic goods, Elkjøp, achieved a one-third increase in online revenue in just one year. The company is pursuing an omni-channel strategy to create a rich and ubiquitous customer experience—from its brick-and-mortar stores and online shop to its customer service center. When searching for the necessary e-commerce platform, the most important criteria for Elkjøp were scalability and stability across all digital channels. Intershop was the perfect match.
Established in 1962, Elkjøp is Scandinavia’s leading provider of electronic products. The Norwegian company’s product range spans consumer electronics, household appliances, telecommunications, photography, and IT. Employing some 8,000 people in 300 stores, it is active in eight markets: Norway, Sweden, Denmark, Iceland, Faroe Islands, Finland, the Czech Republic and Slovakia. Elkjøp is part of Dixons Retail plc, Europe’s leading consumer electronics retailer.
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The challenge
- Provide a scalable and reliable e-commerce platform with exceptional stability, including at peak times with high user volume
- Support multiple payment methods and delivery options and integrate all online and offline channels in line with Elkjøp’s omnichannel strategy
- Use responsive web design to create a perfect user experience on mobile devices (e.g., smartphones) and enable single sign-on via Facebook or LinkedIn
The result
- Highly scalable Intershop Commerce Platform supports international online business growth
- Optimum support for overcoming language and currency barriers
- Powerful content management system of the Intershop Commerce Platform provides product and customer data for all individual countries
- Centralized management and local adaptation of all online shops, including logistics, payment systems, promotions, and marketing
"We are constantly developing our online shop to improve the user experience and simplify the purchase process for our customers. Our website is geared toward the mobile lifestyle and specific needs of our customers. The Intershop platform is extremely stable and secure—two critical factors when it comes to testing new markets."
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