German medical product manufacturer 4Care has optimized its online store at Lensbest.de for mobile commerce. Customers can now repeat past orders, request information, or purchase care products via their smartphone or tablet. Thanks to Intershop, the platform upgrade was a resounding success. A greater focus on standardized shop structures and intelligent interfaces in the backend ensures increased efficiency and improved transparency for shop administrators.
4Care is part of the international MyOptique Group and is one of Europe‘s leading omnichannel suppliers of contact lenses, care products and eyeglasses. This German company stands for high-quality products and personalized, advanced online and stationary marketing concepts. In addition to its own well-known brands Lenscare (contact lenses and care products) and Lennox eyewear (eyeglasses and sunglasses), 4Care also sells a wide range of designer eyeglasses and sunglasses in its online shop Lensbest.de. The company is constantly focused
on offering the best solutions for its customers.
winner of "Shop Usability Award"
"Since the relaunch, the online store stands at the highest level in terms of both content and technology. It is part of the newest generation of interactive shopping portals. In the future, Lensbest.de intends to be an interactive tour guide for customers, accompanying and advising them as they search for the perfect product".
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