Efficient processes and a perfect customer experience

German medical product manufacturer 4Care has optimized its online store at Lensbest.de for mobile commerce. Customers can now repeat past orders, request information, or purchase care products via their smartphone or tablet. Thanks to Intershop, the platform upgrade was a resounding success. A greater focus on standardized shop structures and intelligent interfaces in the backend ensures increased efficiency and improved transparency for shop administrators.

4care visual: Efficient processes and a perfect customer experience

4Care is part of the international MyOptique Group and is one of Europe‘s leading omnichannel suppliers of contact lenses, care products and eyeglasses. This German company stands for high-quality products and personalized, advanced online and stationary marketing concepts. In addition to its own well-known brands Lenscare (contact lenses and care products) and Lennox eyewear (eyeglasses and sunglasses), 4Care also sells a wide range of designer eyeglasses and sunglasses in its online shop Lensbest.de. The company is constantly focused
on offering the best solutions for its customers.

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The challenge
  • Implement an omnichannel solution for Lensbest.de to manage an ever-growing range of touchpoints
  • Update the existing store for the mobile era, e.g., dynamic page loading to reduce data usage
  • Integrate interactive tools and info videos on eye health to create the perfect customer journey
The result
  • The Intershop Commerce Platform provides the flexibility and scalability required for quick and easy roll-out of new stores
  • Responsive web design ensures content is optimized for a wide range of devices—from smartphones to tablets and PCs
  • Thanks to Intershop’s multi-client capability, Lensbest.de and its eleven partner shops can all be managed centrally and for all relevant channels
  • Custom-built campaigns and personalized offers
  • Intuitive search and navigation functions help customers quickly find what they are looking for
  • Lensbest.de also offers style advice, making it one of Germany’s most attractive online retailers of glasses and contact lenses
"Since the relaunch, the online store stands at the highest level in terms of both content and technology. It is part of the newest generation of interactive shopping portals. In the future, Lensbest.de intends to be an interactive tour guide for customers, accompanying and advising them as they search for the perfect product".
Tobias Freutel Head of E-Commerce at 4Care GmbH
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