Case Study: Hubert


From Door-to-Door to Global Multi-Channel Commerce: How a Culture of Evolution Drives Growth at Hubert

From its humble beginnings servicing mom-and-pop butcheries in Cincinnati, Ohio, out of the back of the founder George Hubert’s car, the company has transformed itself into a global multi-channel merchant selling over 30,000 products in five countries and languages via more than 100 custom and direct online sites running on Intershop’s e-commerce platform.

Hubert selected Intershop based on its ability to support the complexity of the business, its knowledge and expertise of B2B e-commerce and their ability to customize web sites based on each customer’s unique requirements. Intershop provided a solution that could service the multi-country aspects of Hubert’s business such as language and taxation without starting from scratch. Intershop was also able to integrate easily and effectively with the internal operating system and Hubert’s content management system.

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