The smart way to process efficiency and increase customer loyalty
Companies in the utilities industry are increasingly exposed to competitive pressure. It is therefore essential to invest in long-term customer loyalty and to differentiate themselves from the competition through attractive value-added services. Stadtwerke Eisenberg has succeeded in doing so – with an efficient combination of customer self-service portal, smart metering visualization and e-commerce.
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year founded
In 1898, Stadtwerke Eisenberg was founded and broke ground for the construction of the gasworks.
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million euros turnover
The distribution network operator for electricity and gas in Eisenberg generates up to 25 million euros annually.
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TOP local supplier
In 2018, Stadtwerke Eisenberg received the title "TOP local supplier in electricity and gas supply" for the fourth time.
The challenge
- Investment in long-term customer loyalty and differentiation from the competition through attractive value-added services
- Modelling and implementation of efficient, legally compliant business processes in the portal solution
- Seamless integration into existing IT landscape, reduced maintenance effort for interfaces and process without media breaks
The result
- Development and implementation of an online customer portal based on Intershop
- Combination of self-service, smart metering visualization and e-commerce
- Extensive analysis and modelling of business processes in full compliance with legal requirements
- Customers can choose their desired tariff according to their needs and conclude the corresponding contract directly online
- Extensive shop functionalities such as catalog management, shopping basket processes or cross-selling features enable the direct sale of own and third-party energy-saving products
- Additional value-added services on the portal ensure regular use, interaction and intensify customer relations and loyalty
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