The smart way to process efficiency and increase customer loyalty

Companies in the utilities industry are increasingly exposed to competitive pressure. It is therefore essential to invest in long-term customer loyalty and to differentiate themselves from the competition through attractive value-added services. Stadtwerke Eisenberg has succeeded in doing so – with an efficient combination of customer self-service portal, smart metering visualization and e-commerce.

Stadtwerke Eisenberg in Thuringia, Germany, is a subsidiary of E.ON Thüringer Energie AG and operate the local gas and electricity network with 12,000 associated metering stations.

 

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Netzgesellschaft Eisenberg mbH

Manufacturing

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year founded

In 1898, Stadtwerke Eisenberg was founded and broke ground for the construction of the gasworks.

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million euros turnover

The distribution network operator for electricity and gas in Eisenberg generates up to 25 million euros annually.

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TOP local supplier

In 2018, Stadtwerke Eisenberg received the title "TOP local supplier in electricity and gas supply" for the fourth time.

The challenge
  • Investment in long-term customer loyalty and differentiation from the competition through attractive value-added services
  • Modelling and implementation of efficient, legally compliant business processes in the portal solution
  • Seamless integration into existing IT landscape, reduced maintenance effort for interfaces and process without media breaks
The result
  • Development and implementation of an online customer portal based on Intershop
  • Combination of self-service, smart metering visualization and e-commerce
  • Extensive analysis and modelling of business processes in full compliance with legal requirements
  • Customers can choose their desired tariff according to their needs and conclude the corresponding contract directly online
  • Extensive shop functionalities such as catalog management, shopping basket processes or cross-selling features enable the direct sale of own and third-party energy-saving products
  • Additional value-added services on the portal ensure regular use, interaction and intensify customer relations and loyalty
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Sören Richter
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Sören Richter
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