Digitally available, quickly delivered, well protected

Raja uses Intershop for its packaging solutions

With more than 60 years of market experience, the RAJA Group supplies over 700,000 customers throughout Europe and offers the largest selection of packaging materials with 10,000 products. The RAJA Group pursues a multi-channel distribution strategy through four complementary channels: Catalogue, Internet, telephone and field service - and this very successfully, as the turnover of 561 million euros in 2017 proves.

Challenge

  • Need for a technology that could ensure that the core business - creating and selling means for professional packaging, shipping, cushioning, protecting, transporting and storing goods - would once again become the focus of attention
  • Internationalization and localization: The rollout of new countries and languages was associated with manual development, testing and implementation work, which needed to become more efficient
  • Customers to be supplied in the shortest possible time despite the growing product range and the increasing number of consignments

Solution

  • Combination of Intershop technology and implementation partner Datasolution
  • After only 9 months of project time: launch of the French website, all other countries followed after further 9 months
  • Templates for new functionalities that only need to be adapted and implemented to the required framework conditions

Other Benefits

  • Implementation of new payment methods and a chat service in the portal thanks to standardized interfaces based on the REST framework
  • Catalogs specially tailored to the needs of online sellers and possibility to personalize packaging solutions
  • Perfect customer experience: specific country pages ensure a seamless transition from customer portal to employee
We want to make life as easy as possible for our customers. […] Thanks to standardized interfaces to the e-commerce system, we no longer have to worry about large development projects.

Nathalie Chapusot

DIRECTOR MARKETING, SALES AND E-COMMERCE

RAJA SA

Business Model
B2B

Sector
Manufacturing
Wholesale

Implementation Partner
Datasolution SAS

Synaptic Commerce Partner
Microsoft Dynamics 365 for Finance and Operations
Target2sell Personalized Recommendation solution

Downloads

Contact us now

Marc Ollivier
Marc Ollivier
Sales Manager France