Digitally available, quickly delivered, well protected
Raja's new platform provides seamless integration across all customer touchpoints.
“Today, it is impossible to imagine our business model without the e-commerce platform,” says Nathalie Chapusot, Director Marketing, Sales and E-Commerce at RAJA. The company’s goal is not to offer the lowest price for the approximately 250,000 products, but rather the best service. The question of an optimal shopping experience will continue to determine the company’s digital strategy.
With almost 70 years of market experience, the RAJA Group supplies over two million customers throughout Europe and offers the largest selection of packaging materials with 250,000 products. The RAJA Group pursues a multi-channel distribution strategy through four complementary channels: catalog, Internet, telephone and field service – and this very successfully, as the turnover of 1.7 billion euros in 2022 proves.
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employees
The international company of French origin employs 4,500 people in 19 European countries.
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m² storage space
In order to offer the best possible service on site, 390,000 m² of storage space is available in 15 logistics centers throughout Europe.
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months
After a project duration of only nine months, the French website went live. All other countries followed after another nine months.
- Implement a reliable and scalable commerce platform for selling means for professional packaging, shipping, cushioning, protecting, transporting, and storing goods
- Internationalization and localization: more efficiency when introducing new countries and languages by reducing manual development, testing and implementation processes
- Fast order processing despite the growing product range and the increasing number of consignments
- Combination of powerful Intershop technology and implementation expertise of Intershop partner Datasolution
- Catalogs specially tailored to the needs of online sellers and the possibility of personalizing packaging material
- Optimal customer experience through seamless integration of all customer touchpoints
- Implementation of new payment options and a chat service in the portal thanks to standardized interfaces based on the REST framework
"We want to make life as easy as possible for our customers. […] Thanks to standardized interfaces to the e-commerce system, we no longer have to worry about large development projects."
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