Digitally available, quickly delivered, well protected

“Today, it is impossible to imagine our business model without the e-commerce platform,” says Nathalie Chapusot, Director Marketing, Sales and E-Commerce at RAJA. The company’s goal is not to offer the lowest price for the approximately 200,000 products, but rather the best service. The question of an optimal shopping experience will continue to determine the company’s digital strategy.

Raja visual: Intershop for packing solutions

With almost 70 years of market experience, the RAJA Group supplies over one million customers throughout Europe and offers the largest selection of packaging materials with 200,000 products. The RAJA Group pursues a multi-channel distribution strategy through four complementary channels: catalog, Internet, telephone and field service – and this very successfully, as the turnover of 1.02 euros in 2020 proves.

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RAJAPACK GmbH

Wholesale

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employees

The international company of French origin employs 3,000 people in 18 European countries.

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m² storage space

In order to offer the best possible service on site, 330,000 m² of storage space is available in 14 logistics centers throughout Europe.

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months

After a project duration of only nine months, the French website went live. All other countries followed after another nine months.

The challenge
  • Implement a reliable and scalable commerce platform for selling means for professional packaging, shipping, cushioning, protecting, transporting, and storing goods
  • Internationalization and localization: more efficiency when introducing new countries and languages by reducing manual development, testing and implementation processes
  • Fast order processing despite the growing product range and the increasing number of consignments
The result
  • Combination of powerful Intershop technology and implementation expertise of Intershop partner Datasolution
  • Catalogs specially tailored to the needs of online sellers and the possibility of personalizing packaging material
  • Optimal customer experience through seamless integration of all customer touchpoints
  • Implementation of new payment options and a chat service in the portal thanks to standardized interfaces based on the REST framework
"We want to make life as easy as possible for our customers. […] Thanks to standardized interfaces to the e-commerce system, we no longer have to worry about large development projects."
Nathalie Chapusot Director Marketing, Sales & E-Commerce at Raja
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Marc Ollivier
Our specialist
Marc Ollivier
Sales Manager France Phone