“Today, it is impossible to imagine our business model without the e-commerce platform,” says Nathalie Chapusot, Director Marketing, Sales and E-Commerce at Raja. The company’s goal is not to offer the lowest price for the approximately 10,000 products, but rather the best service. The question of an optimal shopping experience will continue to determine the company’s digital strategy.
With more than 60 years of market experience, the RAJA Group supplies over 700,000 customers throughout Europe and offers the largest selection of packaging materials with
10,000 products. The RAJA Group pursues a multi-channel distribution strategy through four complementary channels: catalog, Internet, telephone and field service – and this very
successfully, as the turnover of 631 million euros in 2018 proves.
The international company of French origin employs 1,700 people in 17 European countries.
m² storage space
In order to offer the best possible service on site, 210,000 m² of storage space is available in 10 logistics centers throughout Europe.
After a project duration of only nine months, the French website went live. All other countries followed after another nine months.
"We want to make life as easy as possible for our customers. […] Thanks to standardized interfaces to the e-commerce system, we no longer have to worry about large development projects."
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