Watches, jewelry, and fashionable accessories: Italy’s Binda Group brands have epitomized quality and style. To promote its trend-setting labels, such as Breil and Hip Hop, the company required a powerful e-commerce platform. After a detailed evaluation of several vendors offering transaction-based licensing models, the Binda Group opted for Intershop—a highly flexible and scalable solution that allows centralized management of multiple brands and stores. From start to go-live, the first shop project took just three months to complete.
Binda Group is a watchmaking company since 1906. After the acquisition of US Geneva Watch Group in 2008, Binda Group owns Breil, Hip Hop, Freestyle and Vetta and has a licensing agreement for Love Moschino, BCBG MaxAzria, Kenneth Cole New York, Speedo, Ted Baker London, Tommy Bahama, Tommy Bahama Relax. In Italy it distributes the brands Seiko and
year of foundation
"Our new e-commerce platform is an exciting way to reach our customers, understand their needs and wishes, and provide them with the right and innovative products. Plus, it allows us to reach a wider market globally. With no previous experience in running an e-commerce business at Binda, we have really benefited from Intershop’s and SMC’s technical knowledge and skills. We now look forward to extending our platform to our other brands and markets."
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