Watches, jewelry, and fashionable accessories: for more than a century, Italy’s Binda Group brands have epitomized quality and style. To promote its trend-setting labels, such as Breil and Hip Hop, the company required a powerful e-commerce platform. After a detailed evaluation of several vendors offering transaction-based licensing models, the Binda Group opted for Intershop—a highly flexible and scalable solution that allows centralized management of multiple brands and stores. From start to go-live, the first shop project took just three months to complete.