All in one: The digital customer portal as a B2B contact hub
A digital customer portal for B2B customers is more than just an online marketing tool—it covers the entire B2B customer lifecycle.
The typical customer portal incorporates all the web-based applications and processes used to interact with customers. In addition to product information and editorial content, it includes all communication channels between customer and provider. The customer portal also acts as a central hub for collaborative ordering, repeat orders, and services.
- Information and content
24/7 access to comprehensive product information and editorial content as well as account and order details.
Additional digital services improve the customer experience and strengthen the relationship, e.g., integration of digital machine management.
- Collaborative ordering
B2B customers can manage and coordinate complex procurement processes involving multiple approvers, budgets, and cost centers.
- Repeat orders
Easier procurement thanks to convenient features, such as order templates, direct ordering via product ID or CSV upload, and subscription services.
Our customer portal—including web shop—has simplified and improved our interaction with business customers. By integrating these customers into our processes, we have totally reoriented our marketing, sales, and service. As a result, we’ve improved both the relevance of our product recommendations and the quality of our services. In marketing, we’re now able to attract new prospects earlier and target specific needs. In sales, we can provide special offers and conduct negotiations 24/7 online. And when it comes to service, we can offer parts and services in a much more proactive way.
How Intershop can help you create your own digital customer portal
Strategy and Digital Consulting
Get the fastest possible ROI as well as long-term planning security.
An industry-leading commerce solution at the heart of your digitalization process.
Reduce your workload and create time for what really matters: your core business.