Collect data from hundreds of different sources. BI Data Hub connects with analytics tools like MS Power BI, Tableau, and Sisense.
Digital solutions provide data about their users: demographic information, details on purchasing behavior, popular features, and more. With business intelligence solutions, you can evaluate this information and make business decisions based on data. That makes business intelligence the central anchor of any digital strategy.
For example, if your data shows that the frequency of repeat orders from a regular customer is declining, this can be a trigger for your sales team to revive the customer relationship. Or, thanks to business intelligence, identify your best sellers in real time from over 50 categories and hundreds of product variants!
Companies are still facing three major problems: Data volumes are increasing in a short period of time, unstructured data is completely worthless, and companies' goals regarding the evaluation and further use of the data are insufficiently defined. Business intelligence is the solution here: statistical formulas and algorithms can be used to recognize patterns in the data and generate new information.
Business intelligence gives you a complete overview of your company's e-commerce performance, but also allows you to drill down to the smallest details. Track the status of individual orders, see which payment methods and products are most popular, and identify your most profitable customers!
What makes Intershop's Business Intelligence Hub so special?
Can e-commerce data predict the churn of customers? Learn more in our blog post!
Make the right decisions with Intershop Business Intelligence. We look forward to hearing from you and showing you how to boost your digital commerce performance!